KATC (TV)

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KATC
KATC 3 logo.png

KATC 3.2 The CW.jpg
Lafayette, Louisiana
Branding KATC TV 3, Acadiana's News Channel
Slogan News That Gets to the Point.
Channels Digital: 28 (UHF)
Virtual: 3 (PSIP)
Subchannels 3.1 ABC
3.2 The CW
Affiliations ABC
Owner Cordillera Communications
(KATC Communications, Inc.)
First air date September 19, 1962
Call letters' meaning Acadian
Television
Corporation
(former owner)
Former channel number(s) Analog:
3 (VHF, 1962-2009)
Transmitter power 1000 kW
Height 537 m
Facility ID 33471
Transmitter coordinates 30°19′26″N 92°17′25″W / 30.32389°N 92.29028°W / 30.32389; -92.29028 (KATC)
Website www.katc.com/

KATC, virtual channel 3, is the ABC-affiliated television station licensed to Lafayette, Louisiana; the station is owned by Cordillera Communications, the television subsidiary of the Evening Post Industries. Its transmitter (which became operational on November 6, 2007) is located near Branch, Louisiana.

Digital television[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming
3.1 720p 16:9 KATC-HD Main KATC programming / ABC
3.2 KATC-CW Acadiana CW

Prior to June 14, 2010, KLWB was a CW affiliate. It had since moved to KATC 3.2.

Analog-to-digital conversion[edit]

On June 12, 2009, KATC turned off its analog transmitter and began broadcasting exclusively in digital; its digital signal remained on its pre-transition channel 28. Digital television receivers display KATC's virtual channel as 3 through the use of PSIP.

History[edit]

The station began operations on September 19, 1962, and was locally owned by Acadian Television Company. Conventional wisdom suggested it should have signed on as an NBC affiliate, but instead it took the ABC affiliation full-time. Previously, ABC had been limited to off-hours clearances on CBS affiliate KLFY-TV. This was a very unusual move for a then two-station market, especially one of Lafayette's size. Usually, ABC, as the smallest and weakest network, was relegated to secondary status on one or both of the existing stations. However, Lake Charles' KPLC-TV and Baton Rouge's WBRZ-TV (the latter now a fellow ABC affiliate) provided at least grade B coverage to much of the market. In contrast, no ABC affiliate even put a grade B signal into the area. Acadian Television apparently figured that if it linked up with ABC, it would not get much local competition.

KATC coined the term "Acadiana" in the early 1960s and popularized it throughout south Louisiana. In early 1963, the ABC affiliate received an invoice erroneously addressed to the Acadiana Television Corp; someone had typed an extra "a" at the end of the word "Acadian." The station started using it to describe the region covered by its broadcast signal.

Acadian Television sold the station to Loyola University New Orleans in 1971, making it a sister station to New Orleans' CBS affiliate, WWL-TV In 1984, Loyola divested their broadcast properties, with WWL-TV going to a group of station employees and KATC going to investment firm Merrill Lynch . In 1993, the station joined other ABC affiliates, including WBRZ in not airing the pilot to NYPD Blue. In 1995, The Evening Post Publishing Company purchased the station.[1] In 2003, the station started broadcasting in stereo.

KATC continued to use its transmitter for its analog signal located south of Crowley, Louisiana until the mandated digital date of June 12, 2009. KATC is also the ABC affiliate of record for Lake Charles and Southwest Louisiana, since that area does not have an ABC affiliate of its own.

Newscasts[edit]

Former KATC logo.

The station produces local news and talk programming, with such shows as Good Morning Acadiana, Friday Night Football and "hard-news" newscasts that air weekdays at 5, 6, and 10 p.m., Saturdays at 6 and 10 p.m., and on Sundays at 5:30 and 10 p.m. On April 16, 2012, KATC began broadcasting its local newscasts in high definition. The station also debuted a brand new logo, graphics package and new set and redesigned newsroom.

Historically, KATC was a very distant runner-up to KLFY. Although its various owners have always poured significant resources into its news department, KATC was hamstrung by KLFY's seven-year head start. However, in recent years as viewing habits have changed, KATC is now winning all newscasts where they compete against KLFY.

References[edit]

External links[edit]