KAT Country is entrenched in the surrounding listening area and works heavily with local charities and community organizations providing air time and fundraising opportunities. Most notably: "Make-A-Wish", St Jude, Toys For Tots, Second Harvest Food Bank, American Cancer Society and countless others.
The station hosts a yearly Listener Appreciation Concert. As the concert crowds have grown, the venues have been changed to accommodate the growing number of attendees. The June 2nd show at the Stanislaus County Fairgrounds hosted around 20,000 fans in Turlock, CA.
In 2011, the Listener Appreciation Concert was held at Weber Point Event Center on the waterfront in Stockton, CA.
Scott Mahalick was the GM and spearheaded the branding of the "KAT". Mahalick went on to program in San Francisco, Seattle and now is at Portland, OR country station KUPL.
Ed Hill left the station to serve as OM at KUBL in Salt Lake City, UT in 1998. Hill left Citadel in 2011 to take on the job as Program Director of KMPS in Seattle, WA.
Randy "Bubba" Black, a native of Manteca, CA was a former KATM employee, who returned to the station after the departure of Ed Hill. Black had programmed the Bull in Reno and served as Program Director for the KAT from 1998 until 2011. Black continued the KATM tradition of market dominance during his tenure.
Nikki Thomas, formerly of WKSF in Asheville, NC and Infinity Broadcasting stations KWYE and KDJK in Fresno, CA, came to work for the station as Music Director in 2006 and served as interim Program Director from the time Black left in February 2011. She is the first female Program Director in the history of the station.
KATM won the Country Music Association Medium Market Station of the Year award in 2011. The station received the news via a phone call from CMA Entertainer of the Year Nominee Taylor Swift, October 17, 2011.