|City of license||Edinburg, Texas|
|Broadcast area||The Rio Grande Valley region of Southern Texas and northern Mexico|
|Slogan||"The Valley's Party Station"|
|First air date||1974|
|Format||Rhythmic Contemporary Hit Radio|
|Callsign meaning||B refers to Brownsville, Texas, the area and market it serves|
|Owner||Clear Channel Communications|
|Sister stations||KHKZ, KTEX, KVNS, KQXX-FM|
KBFM (104.1 FM, "Wild 104") is a Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The Clear Channel Communications station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW.
KBFM started out with a broad-based Top 40 direction when it debut the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its top 40 days.
- KBFM official website
- Query the FCC's FM station database for KBFM
- Radio-Locator information on KBFM
- Query Nielsen Audio's FM station database for KBFM
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