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City of license Tulia, Texas
Broadcast area Lubbock, Texas
Branding 104.9 The Beat
Slogan "#1 For Hip-Hop and R&B"
Frequency 104.9 MHz
First air date 1988
Format Urban Contemporary
ERP 100,000 Watts
Class C1
Callsign meaning BTE=THE=BEAT=TEXAS
Owner Wilks Broadcasting
Webcast Listen Live
Website 1049thebeat.com

KBTE, (104.9 FM), known as "104.9 The Beat", is a Urban Contemporary formatted radio station owned by Wilks Broadcasting of Lubbock, Texas. Their city of license is Tulia, Texas and serves the Lubbock area with an ERP of 100,000 Watts.


KBTE signed on the air as KDOA in 1988. The station has aired a Rhythmic music format since 2003, with a heavy emphasis on R&B/Hip-Hop hits. Before the station acquired the urban contemporary format, KBTE was an active rock station as "The Bat"; however the station began stunting with loops of The Go-Go's 1980s song We Got The Beat before the launch of The Beat.

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Coordinates: 33°57′36″N 101°35′20″W / 33.960°N 101.589°W / 33.960; -101.589