KBXX

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KBXX
97.9 The Box logo.png
City of license Houston, Texas
Broadcast area Greater Houston
Branding "97.9 The Box"
Slogan Interactive Hip-Hop and R&B
Frequency 97.9 MHz (also on HD Radio)
First air date April 2, 1991
Format Rhythmic Contemporary
ERP 100,000 watts
HAAT 585 meters
Class C
Facility ID 11969
Transmitter coordinates 29°34′34″N 95°30′36″W / 29.57611°N 95.51000°W / 29.57611; -95.51000Coordinates: 29°34′34″N 95°30′36″W / 29.57611°N 95.51000°W / 29.57611; -95.51000
Callsign meaning K BOX X
Former callsigns KFMK (1958-1991)
Owner Radio One
Sister stations KMJQ, KROI
Webcast Listen Live
Website theboxhouston.com

KBXX ("97.9 The Box") is a Houston-based radio station airing a rhythmic contemporary music format. It is owned by Radio One and co-owed with KMJQ and KROI. Its studios are located in the Greenway Plaza district, and its transmitter is located in Missouri City, Texas.

The morning show has been hosted by Madd Hatta since March 2001. He has been on KBXX since 1995, starting off in afternoons, then hosting mornings.

History[edit]

The station originally signed on in 1958 with a popular music format as KFMK,[1] but later migrated to a classical music format. By 1967, KFMK moved to a Top 40 format, competing against KRBE and had a slight advantage over KRBE because it was in stereo, although the later had a stronger signal at the time.

By 1968, KFMK transitioned to become Houston's first progressive rock station, known as "Mother Radio" (a name later referenced by KLOL, which was known as "Mother's Family"). In early 1969, KFMK abruptly changed to a Christian format. The station reverted to Top 40 in the late 1970s. The format lasted until the station's abrupt 1991 flip.

In 1991, the station flipped to "The Box" with the new callsign KBXX and a rhythmic contemporary format (which was alternately referred to as "contemporary crossover"). It competed fiercely competed with longtime heritage urban station KMJQ until Clear Channel Communications bought KBXX in late 1994, then paired it with KMJQ the year after. Despite being rhythmic, KBXX's music selection moved more toward a mainstream urban direction, intense with hip hop and R&B music. Clear Channel spun off KBXX and KMJQ to Radio One in 2000.

Programming[edit]

KBXX was moved to R&R's Urban Contemporary Airplay panel in 2006, however it still remains on Mediabase's Rhythmic Airplay Panel. In spite of having an urban-driven playlist, the station retains its rhythmic format in order to target a multicultural audience in the Houston market.[2]

References[edit]

  1. ^ "Houston Radio History"
  2. ^ "Part of a Rhythm Nation" from Radio-Info (November 12, 2012)

External links[edit]