|Branding||Univision Colorado (general)
Noticias Univision Colorado (newscasts)
|Channels||Digital: 51 (UHF)
Virtual: 50 (PSIP)
|Owner||Entravision Communications Corporation
(Entravision Holdings, LLC)
|First air date||October 18, 1990|
|Call letters' meaning||Colorado
|Sister station(s)||TV: KTFD-DT
Radio: KJMN, KMXA, KXPK
|Former callsigns||KSHP (1990–1991)|
|Former channel number(s)||Analog:
50 (UHF, 1990–2009)
|Transmitter power||900 kW|
|Public license information:||Profile
KCEC, virtual channel 50 (UHF digital channel 51), is a Univision-affiliated television station located in Denver, Colorado, United States. The station is owned by the Entravision Communications Corporation; Entravision also operates UniMás owned-and-operated station KTFD-DT (channel 14) under a local marketing agreement with owner Univision Communications. The two stations share studio facilities located on Grant Street in Denver's Speer neighborhood; KCEC maintains transmitter facilities located atop Lookout Mountain, near Golden.
The station first signed on the air on October 18, 1990 as KSHP. On July 16, 1991, the station changed its call letters to KCEC. KCEC, along with Entravision's other television and radio station properties in the Denver market have a unique reach. According to BizJournals.com, Entravision Communications estimates that the television stations it operates in the market reach about 92% of Denver's Hispanic community, making it an ideal advertising opportunity for companies wanting to reach that segment of the population (which accounts for 33% of Denver's overall population).
In 2008, KCEC launched its website, somosnoticiascolorado.com; it is among the most visited Spanish language websites in the area. The website features updated news stories and local promotions. KCEC began to live stream its evening newscasts on the website in 2012. In 2009, the station debuted a locally produced telenovela titled Encrucijada: Sin Salud, no hay Nada (translated as "Crossroads: Without Health, There is Nothing"), in conjunction with the Colorado Health Foundation, that focused on the ongoing obesity crisis in the United States in order to educate Coloradoans on healthier eating habits; a second season of the series was ordered and broadcast in 2011.
On December 20, 2012, KCEC moved its operations to a 16,000 square feet (0.37 acres) studio facility located near Sports Authority Field in downtown Denver's Mile High district; the building included new equipment, as well as a multi-use broadcast set that provides a view of downtown and Sports Authority Field.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|50.1||1080i||16:9||KCEC-DT||Main KCEC programming / Univision|
KCEC shut down its analog signal, over UHF channel 50, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 51. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 50.
KCEC presently broadcasts 2½ hours of locally produced newscasts each week (with one hour each on weekdays); the station does not broadcast local newscasts on Saturdays and Sundays.
Since the launch of KCEC's news department, the station's local newscasts have gradually grown in viewership to challenge the major English language broadcast networks in the 18-34 and 18-49 demographics; according to Nielsen, during the period from January 18 to 22, 2010, KCEC's 5:00 p.m. newscast placed first or second in either demographic depending on the day (placing behind NBC affiliate KUSA (channel 9) among adults 18-49 and tying with CBS owned-and-operated station KCNC-TV (channel 4) in the 25-54 demographic). In December 2012, the 5:00 p.m. newscast ranked second among adults 18-49, while its 10:00 p.m. newscast ranked second among adults 18-34. On December 20, 2012, concurrent with the move to the new Mile High facility, KCEC began broadcasting its local newscasts in high-definition.
- PR Newswire "New Spanish-Language Soap Opera Focuses on Obesity, Healthy Living" (Press release). January 28, 2011. Retrieved August 20, 2014.
- "Entravision Communications Corporation Debuts New Facilities in Denver, CO". PR Newswire (via American City Business Journals) (Press release). December 20, 2012. Retrieved August 11, 2014.
- RabbitEars TV Query for KCEC
- "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved March 2012.
- Ostrow, Joanne (January 22, 2010). "Denver’s Noticias is strong at 5 p.m.". The Denver Post. Retrieved August 11, 2014.