KCEP for years has been able to thrive in the Las Vegas market serving the African American community since its launch on October 7, 1972. The station under its format plays R&B, Hip Hop, Classic Soul, Old School, Gospel and Jazz. Under this rubric music selection, KCEP has been a non-commercial alternative to Las Vegas' mainstream commercial stations that play similar music such as KVEG, KLUC and KOAS currently. (KPLV and KVGS formerly had former such formats in the 2000s.)
As of May 2010, it is the affiliate for the syndicated Michael Baisden show in the afternoons. Other syndicated programming includes the Bobby Jones Gospel Countdown from AURN and Tell Me More with Michel Martin from NPR.