KDFI

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KDFI
KDFI Dallas.jpg
DallasFort Worth, Texas
United States
City of license Dallas, Texas
Branding My27
Slogan It's All Good
Channels Digital: 36 (UHF)
Virtual: 27 (PSIP)
Affiliations MyNetworkTV
Owner Fox Television Stations
(NW Communications of Texas, Inc.)
First air date January 26, 1981
Call letters' meaning Dallas-Fort Worth Independent TV
Sister station(s) KDFW
Former callsigns KLIF-TV (1967–1972, never signed on)
KTWS-TV (1981–1984)
Former channel number(s) Analog;
27 (UHF, 1981–2009)
Former affiliations Independent (1981–2006)
Transmitter power 1000 kW
Height 495 m
Facility ID 17037
Transmitter coordinates 32°32′36.00″N 96°57′32.00″W / 32.5433333°N 96.9588889°W / 32.5433333; -96.9588889
Website www.watchmy27.com

KDFI, virtual channel 27 (UHF digital channel 36), is a MyNetworkTV owned-and-operated television station located in Dallas, Texas, United States which also serves Fort Worth and the surrounding metropolitan area. The station is owned by the Fox Television Stations subsidiary of 21st Century Fox, as part of a duopoly with Fox owned-and-operated station KDFW (channel 4). The two stations share studios on North Griffin Street in downtown Dallas, KDFI's transmitter is located in Cedar Hill. KDFI is on channel 7 on most cable providers in the Metroplex.

History[edit]

As an independent station[edit]

Channel 27 initially was granted a license as KLIF-TV in 1967 with a construction permit issued in 1968. However the station never formally signed on and by 1972, the license was deleted. The current channel 27 signed on the air on January 26, 1981 as KTWS-TV; it was originally owned by Liberty Television. It operated as an independent station carrying religious and public affairs programs, and ABC, NBC and CBS shows that were respectively preempted by WFAA (channel 8), KXAS (channel 5) and KDFW-TV. Channel 27 aired some limited local news programming, anchored by former WFAA anchor Bob Gooding. The station also broadcast public domain movies during the daytime hours. At night, the station ran the subscription television service Preview, which was later replaced by another such service VEU. In August 1984, the station's call sign was changed to KDFI-TV.

In 1985, KDFI removed VEU programming, and became a general entertainment station for the entire broadcast day. It began running low-budget syndicated programs, older cartoons, and B-movies. The station continued to run pre-empted network shows as well, and had been able to balance its books.

In 1993, Argyle Television, then-owner of KDFW-TV, entered into a local marketing agreement with KDFI and began running some of its programming on that station, mostly talk shows and rebroadcasts of KDFW's newscasts.

KDFI logo used from 1997 to 2006.

When KDFW switched its affiliation to Fox in July 1995 as part of a group affiliation deal with New World Communications, the newscasts were dropped. KDFI continued to carry talk shows, while also adding a few cartoons in the morning hours, as well as a few sitcoms. When Fox acquired KDFW in a group deal, Fox Kids programming moved to KDFI from original Fox station KDAF (channel 33), as KDFW declined to carry the block (as did most of the other New World stations that joined Fox). By then, KDFI was a traditional independent station broadcasting cartoons, classic off-network sitcoms, syndicated talk and reality shows, and movies.

The station continued to carry Fox Kids programming, although in 2002, the weekday edition of the block was discontinued nationally,[1] leaving only the Saturday morning block; Fox Kids was replaced by Fox Box (later renamed 4Kids TV) in September 2002, when the network leased its children's program block to 4Kids Entertainment; 4KidsTV was replaced by the infomercial block Weekend Marketplace in December 2008, after Fox and 4Kids due to a dispute over compensation from the lease agreement and affiliate clearance for the block. In 2000, after the Federal Communications Commission began permitting television station duopolies, Fox Television Stations bought KDFI outright, creating the Metroplex's first duopoly (and effectively, Fox's as a whole).

MyNetworkTV affiliation[edit]

On February 22, 2006, News Corporation announced the launch of a new "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created to compete against another upstart network that would launch at the same time that September, The CW (an amalgamated network that originally consisted primarily of UPN and The WB's higher-rated programs) as well as to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides converting to independent stations.[2][3] KDFI was the only Fox-owned station to have been an independent station prior to joining the network, while all other News Corp. stations were affiliated with Fox or UPN. It is also the largest MyNetworkTV affiliate to not have been formerly affiliated with either UPN or The WB.

The station began branding itself on-air as "My27" shortly after the announcement, reflecting the new network's brand conventions. A temporary logo using the circular 27 symbol and the word "my" (in place of the calll letters) was created. The KDFI website accordingly changed its slogan to "Shows I Like Are on My27". On July 7, 2006, KDFI officially changed its logo to MyNetworkTV's four-square logo style.

George Lowe, the voice of Space Ghost in Cartoon Network's Space Ghost Coast to Coast, is the station's imaging voice.

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[4]
27.1 720p 16:9 KDFI DT Main KDFI programming / MyNetworkTV
27.2 480i 16:9 MOVIES! Movies!
27.3 480i 4:3 BOUNCE Bounce TV

KDFI launched digital subchannel 27.2 with programming from Bounce TV on March 30, 2012.[5] KDFI added Movies! on digital channel 27.2 on May 27, 2013, with Bounce being moved to a new 27.3 subchannel.

KDFI also has plans for a Mobile DTV feed of 27.1.[6][7]

Analog-to-digital conversion[edit]

KDFI shut down its analog signal, over UHF channel 27, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 36,[8] using PSIP to display the KDFI's virtual channel as 27 on digital television receivers.

Programming[edit]

Syndicated programming on the station includes The Big Bang Theory, Tyler Perry's House of Payne, That '70s Show, The Daily Buzz, Judge Judy and Modern Family. Occasionally as time permits, KDFI may air Fox network programs whenever KDFW is unable to in the event of extended breaking news or severe weather coverage.

Sports programming[edit]

Due to its Fox ownership, KDFI has, in the past, broadcast Texas Rangers and Dallas Stars games that were not carried regionally by Fox Sports Southwest. Broadcasts of both teams' games have since moved to KTXA (channel 21), with the Rangers moving to that station at the beginning of the 2010 Major League Baseball season and the Stars for the 2010-2011 NHL season. KDFI began airing a number of Stars and Rangers games in network's high definition in early 2008.

The station also aired two Dallas Cowboys games that also aired on the NFL Network during the 2007-2008 NFL season, along with the high definition feed for those games. The games against the Green Bay Packers on November 29 and Carolina Panthers on December 22 were the highest-rated telecasts in the history of KDFI.

Station presentation[edit]

Station slogans[edit]

  • "Your Movie Station" (1980s)
  • "The Talk Of Texas" (1993–1996)
  • "Hot TV 27" (1996–1999)
  • "Cold Ice. Cool Game. Hot TV 27." (1996–1999; used for its promotion of Dallas Stars games)
  • "Anything Can Happen" (2002–2004)
  • "Get It On 27" (2004–2005)
  • "Your Hometown Station" (2005–2006)
  • "The Shows I Like Are on My27" (2006)
  • "My Shows, My Station, My27" (2006–2009)
  • "It's All Good" (2009–present)

References[edit]

External links[edit]