KDMX
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| City of license | Dallas, Texas |
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| Broadcast area | Dallas/Fort Worth Metroplex |
| Branding | "Mix 102.9" |
| Frequency |
102.9 (MHz) (also on HD Radio) 102.9 HD-2 for "Sunny Radio" |
| First air date | 1960 as KQRO |
| Format | Hot Adult Contemporary |
| ERP | 100,000 Watts |
| HAAT | 485 meters |
| Class | C |
| Facility ID | 47739 |
| Transmitter coordinates | 32°34′54″N 96°58′32″W / 32.58167°N 96.97556°W |
| Callsign meaning | Dallas' MiX |
| Former callsigns | KQRO (1960-1965) KEIR (1965-1971) KDTX (1971-1977) KMGC (1977-1991) |
| Owner | Clear Channel Communications (Citicaster Licenses, Inc.) |
| Sister stations | KDGE, KEGL, KFXR, KHKS, KZPS |
| Webcast | Listen Live |
| Website | mix1029.com |
KDMX (102.9 FM), branded as "Mix 102.9," is a radio station serving the Dallas/Fort Worth Metroplex in Texas. It is currently owned and operated by Clear Channel Communications and plays a mixture of adult contemporary and pop music hits dating from the 1980s to the present.
[edit] History
This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went dark a year later then returned to the airwaves on 1962. For that time, KQRO's format consisted mostly of classical and orchestral music. In 1965, the callsign was changed to KEIR with an unknown format.
In 1971, the call letters were changed once again to KDTX, this time with a religious format. Then over six years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. The station enjoyed a loyal following until 1991, when KMGC began stunting with a series of formats ranging from rock oldies to country to an all-Beatles format, before changing to its current callsign and settling on its current Hot AC format.
In 2009, parent company Clear Channel Communications laid off over 2,000 employees to lower costs and forced its "Mix" branded stations to voice track most of their airtime, leaving very few live personalities across the nation.[1] Among laying off in Dallas, the voices of midday personality Lisa Thomas was replaced with fellow Clear Channel station KUSS's midday personality, Cindy Spicer. Late night personality Joe Kelley was replaced with voicetracking. Morning co-host Tony Zazza was replaced with weeknight personality Jen Austin and the Program Director Rick. Zazza is now the midday host at competing station KVIL. Later that year, Jen Austin was laid off as well. With afternoons, shortly hosted by PD Rick, but later satellite-fed On Air with Ryan Seacrest. On Air with Ryan Seacrest, ironically, is the afternoon drive for sister station KHKS.
KDMX originally launched a secondary HD Radio (HD-2) subchannel known as "The Summit", broadcasting an AAA format. It has since then moved to KZPS 92.5 HD-2 to make way for Pride Radio (previously on KHKS HD-2) with a format attracting the LGBT community. As of March 28, 2011, 102.9 HD-2 is broadcasting a Soft Oldies/AC Gold format as "Sunny 102.9 HD-2", shifting "Pride Radio" back to 106.1 HD-2.
[edit] References
[edit] External links
- Mix 102.9 KDMX official website
- Query the FCC's FM station database for KDMX
- Radio-Locator information on KDMX
- Query Arbitron's FM station database for KDMX
- DFW Radio History - FM Stations
- DFW Radio Archives
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