KEXX

KEXX

City of license	Gilbert, Arizona
Broadcast area	Phoenix, Arizona
Branding	My 103.9
Frequency	103.9 MHz
First air date	1981
Format	80s rock
Language	English
ERP	100,000 watts
HAAT	189 meters
Class	C1
Facility ID	54944
Former callsigns	KQEZ (1981-1994) KAZR (1994) KBZR (1994-1997) KPTY (1997-2001) KEDJ (2001-2010)
Former frequencies	100.3 MHz, 106.3 MHz (until 2001)
Owner	Riviera Broadcast Group
Webcast	Listen Live
Website	www.myphoenixradio.com

KEXX is a commercial radio station located in Phoenix, Arizona, broadcasting to the Phoenix Metropolitan Area on 103.9 FM. KEXX airs an 80's rock music format branded as "My 103.9".

History

KEXX signed in 1981 and located in Coolidge, Arizona. The station aired a country music format and originally adopted the call letters of KQEZ until 1994.

In 1994, the country music format was dropped in favor of a classic rock music format complemented by a change of call letters to KAZR. A signal upgrade followed providing the southern sections of the Phoenix, Arizona, area with a clear signal. However, the format change was short lived.

In March 1994, the format was changed to a modern rock/top 40 hybrid branded as “The Blaze”. A change of call letters to KBZR followed the change of format.

On October 30, 1996, the format was changed to rhythmic top 40 known as "103.9, Arizona's Party Station". The call letters were changed in the spring of 1997 to KPTY to reflect their station branding. In 1998, the format evolved to a hybrid hip-hop/modern rock format shortly followed by a change of branding to "Party Radio @ 103.9". On January 1, 2000, it returned to a rhythmic top 40 format as "103.9 The Party".

In October 2001, the station's owners were persuaded by the staff of the original KEDJ "The Edge" on 106.3 FM and 100.3 FM to drop the Rhythmic Top 40 format and bring the KEDJ call letters and its modern format (minus The Howard Stern Show) over to 103.9 FM. The 106.3 FM and 100.3 FM frequencies originally used by "The Edge" were sold to Hispanic Broadcasting Corporation (now Univision Radio) and switched to a Spanish-language format.

In April 2008, the morning show, The Morning Ritual, was dropped in place of syndicated The Adam Carolla Show. The Adam Carolla Show was cancelled on February 20, 2009, due to Carolla's LA flagship station KLSX-FM switching format to top-40. It was quickly replaced by another Los Angeles-based morning show, Kevin and Bean.

In July 2009, the station relaunched as "FM/1039...Where Music Matters." FM/1039 Launched under then Program Director Tim Virgin. That same month, Tim Virgin left to do Afternoons at Q101 in Chicago. Former program director Marc Young returned to the station and took over afternoon duties as well.

On January 8, 2010, the "FM 103-9" branding was changed to "X 103-9...Alternative Rock Now." On February 2, 2010, under the direction of Program Director Marc Young, the station's call letters were changed from KEDJ to KEXX to align with the "X 103.9" branding.

On January 12, 2012, the station dropped alternative rock for classic rock under the name "My 103.9". "Personal Jesus" by Depeche Mode was the last song under their alternative rock format.

Weekly program playlist

• Dave Pratt - 6 to 10 a.m
• Robin Nash - 10am-3pm
• Craven - 3pm-7pm and also hosts "The Ska Punk Show" (Sun. 9p-11p) all ska and punk music that does not get regular play during the day.
• Gadger - 7pm-12am

Former weekend programs

• "90's ResurXion", a show showcasing all 90's alternative hosted by Maddag from 11p - Midnight, every Saturday.
• "Acoustic Live and Rare", a show with only acoustic and live music. The show is heard every Sunday morning at 8-10am.
• "The Ska Punk Show" (Sun. 9p-11p) all ska and punk music that does not get regular play during the day.
• "Local Frequency", This show is hosted by Gadger is about local Arizona bands. Sundays: 11pm

External links

• Official website
• Query the FCC's FM station database for KEXX
• Radio-Locator information on KEXX
• Query Arbitron's FM station database for KEXX