|City of license||Shreveport, Louisiana|
|Broadcast area||Shreveport-Bossier City metropolitan area|
|Slogan||Newsradio 710 (Keel)|
|First air date||June 26, 1922|
|Format||News Talk Information|
|Power||50,000 watts Daytime
5,000 watts Nighttime
|Former callsigns||WDAN (1922), WGAQ (1922), KWKH (1925), KSBA (1926), KTBS (1929-1957)|
|Affiliations||ABC Radio, Louisiana Tech athletics|
(Townsquare Media Shreveport License, LLC)
|Sister stations||KRUF, KTUX, KVKI, KWKH, KXKS-FM|
|Webcast||KEEL Live Feed|
KEEL (710 AM) is a radio station broadcasting a News Talk Information format. Licensed to Shreveport, Louisiana, USA, the station serves the Shreveport area. The station is currently owned by Townsquare Media and features programing from ABC Radio and airs Louisiana Tech games.
Marie Gifford Wright
A native of Cordell in Washita County in western Oklahoma, Marie Gifford (1917-2004), later Marie Wright, launched a career in radio in the 1940s in Oklahoma City. In 1945, she relocated to Shreveport and became the first woman manager of a local radio station. In 1962, she was named named general manager of KEEL and KMBQ stations. From 1965 to 1975, she was vice president of LIN Broadcasting; when the company became the expanded and reorganized Multi-Media Broadcasting, with newspaper and television holdings as well as radio, Gifford continued in the vice presidency from 1975 to 1980.
In 1970, Gifford became the first woman to run for mayor of Shreveport on a platform of downtown revitalization and civil rights. She was defeated in the Democratic primary by municipal utilities commissioner Calhoun Allen, who then prevailed in the general election over the Republican mayoral choice, Edward L. "Ed" McGuire (1914-1983), then a member of the Caddo Parish School Board.
In 1988, Wright was named recipient of the "Women Who Have Made a Difference" award. Former State Senator Virginia Shehee, who served with Wright on the boards of the Shreveport Symphony and the Strand Theatre, said that Wright's fight for equality had a major impact in Shreveport.
In 1979, Gifford married Harold Arthur Wright (1907-2012), an entrepreneur originally from Moultrie County in central Illinois, who owned the former Whatleys, Wills, and Wright appliance centers in Shreveport, Monroe, and Jackson, Mississippi.
- "The Colossus of the ARK-LA-TEX" (Late 1960s)
- (Compare with KWKH-AM)
- "Radio Service Bulletin". United States Federal Communications Commission. July 1, 1922. Retrieved 2008-08-09.
- "KEEL Facility Record". United States Federal Communications Commission, audio division.
- "Marie Battey Gifford Wright". findagrave.com. Retrieved May 8, 2013.
- "Marie Gifford Papers, 1964-1991". scripts.lsus.edu. Retrieved May 8, 2013.
- State of Louisiana, General election returns, November 3, 1970
- "Harold Arthur Wright". findagrave.com. Retrieved May 8, 2013.
- Query the FCC's AM station database for KEEL
- Radio-Locator Information on KEEL
- Query Nielsen Audio's AM station database for KEEL
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