KEZK-FM

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KEZK-FM
Fresh1025.png
City of license St. Louis, Missouri
Broadcast area Greater St. Louis
Branding Fresh 102.5
Slogan St. Louis' Christmas Station
Frequency 102.5 MHz FM (also on HD Radio) 102.5-2 FM "Christian Contemporary"
102.5-3 FM KMOX simulcast
First air date 1972
Format Adult Contemporary (currently Christmas Music)
ERP 100,000 watts
HAAT 309 meters
Class C0
Facility ID 13507
Transmitter coordinates 38°34′24″N 90°19′30″W / 38.57333°N 90.32500°W / 38.57333; -90.32500Coordinates: 38°34′24″N 90°19′30″W / 38.57333°N 90.32500°W / 38.57333; -90.32500
Affiliations Westwood One
Owner CBS Radio
(CBS Radio Stations Inc.)
Sister stations KMOX, KYKY
Webcast Listen Live
Website fresh1025.com

KEZK-FM (102.5 FM, "Fresh 102.5") is a radio station broadcasting an Adult Contemporary format. Licensed to St. Louis, Missouri, USA, the station serves the St. Louis and southwestern Illinois areas. The station is currently owned by CBS Radio. and features programing from Westwood One.[1] The station is also broadcast on HD radio.[2] The station's studios are in downtown St. Louis across from the Gateway Arch, and a transmitter site is in Shrewsbury.

KEZK's HD2 subchannel broadcasts The Spirit, a contemporary Christian music format which includes faith-based music from mainstream artists along with artists from the contemporary Christian genre. The Spirit is also available online on the station's website. The Spirit is programmed by longtime on-air personality Stel Pontikes[who?].

History[edit]

KEZK's last logo as "Soft Rock 102.5", used until December 2010.

KEZK first went on-the-air as an easy-listening standards station owned by Heftel Broadcasting in 1972 (prior to that, the frequency had been occupied by listener-supported KDNA, later reincarnated as KDHX at 88.1 MHz). In 1991, KEZK shifted to its current adult contemporary format, playing music mostly from the 1970s, 1980s and 1990s, as well as some of today's hits.

Jeff Kapugi became KEZK's Program Director in November 2010, replacing Mark Edwards.[3]

On December 27, 2010, the station rebranded from "Soft Rock 102.5 KEZK" to "Fresh 102.5",[4] adopting the brand used on sister CBS stations WWFS, WCFS-FM, and WIAD. However, while those three stations have playlists more closely resembling hot adult contemporary stations, KEZK continues to feature '70s artists such as Billy Joel and Chicago,[4] indicating that this is more of a rebranding than a format change; sister station KYKY already broadcasts a hot AC format. The station will also be looking for a new morning show host, as Ed Goodman will be departing.[5] Goodman was replaced by former KMOX radio talk show host John Carney. Carney would later be replaced by Vic Porcelli and Trish Gazall.

Although the other three Fresh FM stations (WIAD Washington, D.C., WCFS-FM Chicago and WWFS New York City) of CBS Radio dropped AC in favor of hot adult contemporary in 2011, KEZK-FM the only AC station using the Fresh branding.

Awards[edit]

In 2007, the station was nominated for the top 25 markets Adult Contemporary station of the year award by Radio & Records magazine. Other nominees included WMJX in Boston, KOST in Los Angeles, WALK-FM in Nassau, New York, WLTW in New York, and WBEB in Philadelphia.[6]

Programming[edit]

The morning show features Vic Porcelli and Trish Gazall along with traffic from Sue Thomas (5-9am). Other on-air hosts include Steph Duran (middays 9-2pm), Greg Hewitt with traffic from Sue Thomas (afternoons 2-7pm), and Stel Pontikes (12am-5am). Weekends include Elaine Everett, Jackie McCoy, Curt Allen, and Sabrina. KEZK airs the John Tesh radio show on Sunday mornings from 7-10am. KEZK aired the syndicated Delilah 7pm-12am nightly until May 2012, when the station discontinued syndication.

References[edit]

External links[edit]