|Wichita Falls, Texas/Lawton, Oklahoma|
|Branding||KFDX 3 (general)
KFDX 3 News (news)
|Slogan||The Spirit of Texoma (general)
Local. In Depth. Community. (news)
|Channels||Digital: 28 (UHF)
Virtual: 3 (PSIP)
|Translators||K25JO-D 25 Altus, Oklahoma
K43KS-D 43 Altus, Oklahoma
K27HM-D 27 Quanah, Texas
K41HQ-D 41 Quanah, Texas
|Owner||Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
|First air date||April 12, 1953|
|Former channel number(s)||Analog:
3 (VHF, 1953–2009)
|Transmitter power||1000 kW|
KFDX, virtual channel 3 (UHF digital channel 28), is the NBC-affiliated television station located in Wichita Falls, Texas, United States, and also serves Lawton, Oklahoma. The station is owned by the Nexstar Broadcasting Group, KFDX operates Fox affiliate KJTL (channel 18) and MyNetworkTV affiliate KJBO-LP (channel 35) through a shared services agreement with Mission Broadcasting. The two stations share studios is located in Wichita Falls, KFDX's transmitter is also located at the facility.
Its signal is relayed through four UHF translators: K27HM-D and K41HQ-D in Quanah, Texas, and K25JO-D and K43KS-D in Altus, Oklahoma. The station also operates a 24-hour weather channel that is carried on Time Warner Cable channel 17. The programming, selected by the on-duty meteorologist, switches between two different radar sources and a temperature and forecast display.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|3.1||1080i||16:9||KFDX-DT||Main KFDX programming / NBC|
|3.2||480i||4:3||KJBO-LP||Simulcast of KJBO-LP|
KFDX shut down its analog signal on June 12, 2009, as part of the FCC-mandated transition to digital television for full-power stations. The station's digital signal remained on its pre-transition UHF channel 28, using PSIP to display KFDX's virtual channel as 3 on digital television receivers.
KFDX went on the air on April 12, 1953 as the third television station to serve the North Texas-Southern Oklahoma region. The station was originally owned by Wichitex Radio and Television under the direction of Darrold Cannan, Sr. and Howard Fry, which also owned KFDX Radio, an AM station with a frequency of 990 that went on the air in 1947. In addition to being a founder and general manager, Fry was best known by children in Texoma for his Uncle Howdy's House Party on both radio and television. In 1955, Wichitex sold the radio station, which continues to operate to this day, to concentrate on the television portion of the business until the firm sold KFDX to Clay Communications of Texas in 1971.
Don Alexander, leader of rock-and-roll band Alexander and the Greats, and composer of the 1964 hit single "Hot Dang Mustang", came to KFDX in the late 1950s. For several years, he hosted an afternoon children's program called Stage Coach Three. As "Pinto Bean", he donned cowboy garb to host afternoon western and horror movies. Alexander later served as anchorman and occasional news director at KFDX from 1963 to 1980.
Nat Fleming, a local country and western band leader, hosted his own afternoon variety program The Nat Fleming Show on channel 3 from its inception in 1953 until the early 1960s. Fleming was also the longtime owner of a Wichita Falls western wear store, The Cow Lot, which closed its doors in 2006. In his store's television commercials, Fleming was most popular for the tagline "You can tell by looking if it came from the Cow Lot."
The Channel 3 logo prior to the current one had been in use since the mid-1990s, both with and without the NBC Peacock. Several other Channel 3 logos have been used by KFDX throughout the station's history, most notably a Roman numeral 3 or "III" from 1967 to 1978 which was spelled out with the call sign KFDX capitalized and the letters "TV" in small lettering ahead of the numerals as "KFDX-tv III". During the Roman numeral era, Channel 3 programs were spelled out according to that logo including TV-III News, RFD-III, Matinee III, TV-III Golden Movies, News III and Newscenter III (became Newscenter 3 with 1978 logo change).
KFDX presently broadcasts 22 hours of locally produced newscasts each week (with four hours on weekdays and one hour each on Saturdays and Sundays); in regards to the number of hours devoted to news programming, it is the highest local newscast output among the Wichita Falls-Lawton market's broadcast television stations, tied with ABC affiliate KSWO-TV and beating CBS affiliate KAUZ-TV's weekly news total by a half-hour. For many years,[when?] the station produced a long-running early morning agriculture/public affairs program called RFD-3 that aired at 5:00 a.m. on weekday morning, the program ended its run in August 2011; it was hosted by Joe Brown, the station's farm director and also farm editor of the Wichita Falls Times Record News. KFDX primarily competes for the Texas audience with KAUZ, while KSWO has a stronghold on the Oklahoma side of the market; overall, this puts KFDX at second place among the market's local newscasts.
For many years, Warren Silver, who originally joined KFDX when it signed on 1953, served as the station's chief weathercaster and announcer as well as the original host of RFD-3. Silver became the station's general manager from 1971 to 1988. After his retirement, Silver continued as a contributor to the station until his death in 2001 with weekly reports on senior citizens' issues during Newscenter 3's 6 p.m. broadcast entitled "The Silver Report".
Another longtime KFDX weathercaster who appeared on channel 3's newscast from 1954 to 1971 was dubbed "Tom Crane, the Weathervane". Crane was later the vice-president of City National Bank in Wichita Falls bank and operated local advertising agency Crane & Company from 1980 until his death on July 6, 2009. Current KFDX chief meteorologist Skip McBride, a retired airman who has worked at KFDX since January 1983, is the area's longest running weathercaster in local television still on the air today. Among station on-air staff still at KFDX, McBride's tenure of more than 35 years has only been surpassed by Joe Brown, who continually served as anchor of RFD-3 since the early 1960s until he left the station in 2011.
In July 2012, KFDX became the second television station in the Wichita Falls-Lawton market (after KSWO) to begin broadcasting its local newscasts in high definition; the 9 p.m. newscast on KJTL was included in the upgrade.
- Your Esso Reporter (1953–1956)
- KFDX-TV News (1956–1959)
- Channel 3 News (1959–1964)
- TV-3 News (1964–1967)
- TV-III News (1967–1976)
- News III: 6 O'Clock Report/10 O'Clock Report (1976–1977)
- NewsCenter III (1977–1978)
- NewsCenter 3 (1978–2006)
- KFDX 3 News (2006–present)
Note: The noon newscast was also called the Noon Report for many years until 1980s in conjunction with the main newscast title. The 10 p.m. broadcast also had an exclusive title of Newscenter 3 Nightcast during the 1980s and 1990s.
- Texoma's TV-3, in Living Color (1965–1967)
- Texoma's Television is KFDX, TV-III (1967–1970)
- TV-III News, Watch Us First (1970–1972)
- Count on the TV-III News - Always One Step Ahead (1972–1975)
- If It's News, It's On TV-III News (1975–1976)
- It's Happening on TV-III (1976–1977)
- Get the Picture on NewsCenter III (1977–1978)
- NewsCenter 3, The Team That Really Knows News (1978–1979)
- 3 People Do It Better (1979–1980)
- The Best of the 3 (1980–1982)
- NewsCenter 3, Texoma's #1 News Team (1980–1981)
- The Difference Between Fact and Fiction is NewsCenter 3 (1981–1982)
- We're TV-3, Texoma's Very Own (1983–1986)
- If It Happens In Texoma, It Happens On NewsCenter 3 (1986–1988)
- Texoma's 24-Hour News Team (1989–2012; news slogan)
- Local. In Depth. Community. (2012–present; news solgan)
- The Spirit of Texoma (1991–present, primary slogan; used in an image campaign using "This is Your News" by Frank Gari)
- We're Part of the Family (2012–present; secondary slogan with image campaign)
Current on-air staff
KFDX's primary news anchors are Ann Arnold (weekday mornings on KFDX 3 News Today from 5–7 a.m. and weekdays at noon), Gwyn Bevel (weeknights at 5, 6 and 10 p.m.), Doug Bilyeu (weeknights at 5 and 6 p.m.), Darrell Franklin (weeknights at 10 p.m.; also reporter), Melissa Foy (Saturdays at 6, Sundays at 5, and weekends at 10 p.m.; also reporter), David Gonzalez (weeknights at 9 p.m. (KJTL); also reporter), Greg Parker (weekday mornings on KFDX 3 News Today from 5–7 a.m.).
The Texoma's Weather Authority team includes chief meteorologist Skip McBride (weeknights at 5, 6 and 10 p.m.), and meteorologists Bryan Rupp (weekday mornings on KFDX 3 News Today from 5–7 a.m. and weekdays at noon; also severe weather specialist), David Morris (staff meteorologist) and Eric Jeansonne (Saturdays at 6, Sundays at 5, and weekends at 10 p.m.).
The station's sports team includes sports director Tobin McDuff (weeknights at 6 and 10 p.m.), and sports anchors Alex Zannes (Saturdays at 6, Sundays at 5, and weekends at 10 p.m.) and Ben Coker (fill-in sports anchor).
The station's reporting staff includes Mechell Dixon (general assignment reporter), Lindsey Wopschall (general assignment reporter) and Spencer Williams (general assignment reporter; also new media producer).
Notable former on-air staff
- Heidi Collins - anchor/reporter (now at KMSP-TV in Minneapolis)
- Megan Henderson - news anchor/reporter (now anchor at KTLA in Los Angeles)
- Frances Rivera - news anchor/reporter (now anchor at WPIX in New York City)
- KFDX Official website
- Query the FCC's TV station database for KFDX
- BIAfn's Media Web Database -- Information on KFDX-TV