|City of license||Lubbock, Texas|
|Branding||Absolute Rock, 94.5 FMX|
|Slogan||Absolute Rock 94.5|
|First air date||1966 as KLBK-FM|
|Former callsigns||KLBK-FM (1966-1984)|
(Townsquare Media Lubbock License, LLC)
|Sister stations||KFYO, KKAM, KKCL, KQBR, KZII|
Signed on as KLBK-FM in August 1966 with 100,000 watts. Station founded by Grayson Enterprises, Inc. as an automated station. The KLBK (AM) announcers recorded announcements for the FM stations, and oversaw the tape players, and the TV engineers watched the transmitter and maintained its operation.
In 1970 the station added a small console and two turntables in a room used as an on the air studio. The format remains as general music, but added a live program each evening with "Music by Misty" hosted by Moda Fincher aka Misty. In 1976 Chuck Spaugh left KSEL AM-FM and became general manager at KLBK-AM-FM. He changed formats to popular music, simulcasting some parts of KLBK(AM)'s day schedule, using the live studio equipment in the evenings, and the automation overnights.
In 1980 the station was sold to Southern Minnesota Broadcasting Company and the AM callsign changed to KSAX (AM), though the FM stayed as KLBK-FM. The studios were moved to 5613 Villa Drive and the FM letters changed to KFMX. The station then moved to the 82nd & Quaker studios as part of Gulfstar Communications (later AM/FM, Inc, then Clear Channel Communications, then Gap Broadcasting, and currently Townsquare Media.)
KFMX call letters had also been used in Minneapolis, Seattle, San Diego, and probably other markets. It has been on in Lubbock since 1980.
Format changed to Album Oriented Rock consulted by Burkhart-Abrams-Michaels-Douglas. Sign on program director was Bo Jagger (aka Ira Madsen) who'd worked at 92-K Dallas and KPAS El Paso. Jagger brought several air talents to town so that "FMX" had a bigger time sound than any previous Lubbock radio operation. Memos would task announcers with "interpret events, do not announce them" and "the magic of 'FMX is in the minds of those who operate her".
Over the years, the station has branded itself as "94.5 KFMX-FM, The Home of Rock-N-Roll"; "Pure Rock, 94.5 FMX", "Voodoo Central", and its current "Absolute Rock, 94.5 FMX".
Notable broadcasters have worked at the station. Wes Nessman has been at the station on and off since the early 1980s. Dale Dudley and Loris Lowe worked at the station in the 80's before moving to Austin where they work for KLBJ and KGSR. Brian King worked at the station in the 70's under previous call letters KLBK. King is now a station owner (KEXX Llano, Tx among others). David Stewart was an announcer for KKAM station, a talkshow host on KFMX, and chief engineer in the 80's. He spent many years at Tichenor Media/HBC before starting Moving Target Consulting Works. He is a partner in stations KBXJ (FM), KPET (AM), and KWFB (FM) & KXXN (FM).
KFMX-FM transmits from an antenna shared with KLLL (FM), on a tower also used by KQBR, KZII, KAIQ, and KKCL. The tower built by a consortium of stations in 1985.
- "KFMX-FM Facility Record". United States Federal Communications Commission, audio division.
- KFMX-FM official website
- Query the FCC's FM station database for KFMX
- Radio-Locator information on KFMX
- Query Nielsen Audio's FM station database for KFMX