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|City of license||San Francisco|
|Broadcast area||San Francisco/Oakland/San Jose, California|
|Branding||95.7 The Game|
|Slogan||The Bay Area's New Sound For Sports|
|Frequency||95.7 MHz (also on HD Radio)|
|First air date||June 1, 1960 (as KQBY-FM)|
HD2: Country "Wolf Country"
|Callsign meaning||K GaMeZ|
|Former callsigns||KQBY-FM (1960-1962)
(Entercom License, LLC)
|Sister stations||KOIT, KUFX, KRBQ, KBLX|
The station is owned and operated by Entercom Communications, and broadcasts from studios at 3rd and Howard in San Francisco, with transmitter on San Bruno Mountain. KGMZ serves as the flagship station for the Oakland Athletics.
- 1 History
- 2 On-air staff
- 3 Former Staff
- 4 References
- 5 External links
The 95.7 FM frequency debuted June 1, 1960 as KQBY-FM, companion to co-owned KQBY 1550, with 10,500 watts from Mount Beacon above Sausalito, California. It was the last commercial FM application available in the San Francisco market. KQBY had been the original Top 40 music station in the Bay Area, garnering a huge market share for owner Dave Siegel. After competition eroded listeners, the station was sold to former child actor Sherwood R. Gordon, who changed the format to "beautiful music".
When Gordon ran out of money, both stations were sold to Frank Atlass, who financed the purchase from an inheritance. He changed the callsigns to KKHI and KKHI-FM and tried a middle of the road music format. When he ran low on money, the staff was cut to a bare minimum and the format was changed once again, this time to classical music. Debt problems forced Atlass to sell the stations in 1962.
New owner Buckley Broadcasting retained much of the staff and improved "The Classic Stations" format, attracting prestige-seeking advertisers. In 1968, because the FCC required co-owned/co-located AM and FM stations to have different programming for most of the day, automation equipment was installed for KKHI-FM, resulting in two stations operated by the same staff.
95.7 KPIX-FM (1994-1997)
Labor disputes and declining advertising support eventually brought an end to the classical music programming. The station was sold in 1994 to Westinghouse Broadcasting, owners of KPIX-TV, and its format was dramatically changed. The station became KPIX-FM, and changed to a news/talk format that June, simulcast with its AM sister station. Hosts included Dr. Laura Schlessinger. During this time, the station briefly attained an all-time ratings high by airing non-stop coverage of the O.J. Simpson murder trial. In 1995, the AM side of KPIX dropped the format to simulcast then-country sister station KYCY, and KPIX-FM modified its format to Hot talk as "FM Talk 95.7 KPIX".
Z95.7 (1997-2002)/The Drive (2002-2003)
In 1997, Westinghouse, now a part of CBS Radio, sold KPIX-FM to Bonneville International. The talk format of KPIX-FM ended at 6 PM on May 30, 1997, following that day's broadcast of The Tom Leykis Show. The station then started stunting by simulcasting new sister station WTMX in Chicago for about a month. Following the stunt, the station then flipped to an upbeat CHR format as "Z95.7" on July 11, with the call letters KOYT and later KZQZ (which were adopted on July 21). The first song on the "Z" was "Get Ready For This" by 2 Unlimited. The slogan was "Today's Hit Music". The format lasted until May 5, 2002, when the station changed its format to classic hits as KKDV ("95.7 The Drive"), inspired by the success of its Chicago sister station WDRV.
95.7 The Bear (2003-2005)/Max FM (2005-2007)
WDRV's success did not translate to the Bay Area, and a year later (May 2003), the station turned to a country music format as KZBR ("95.7 The Bear"). On May 11, 2005, at Noon, the station adopted a classic hits format, but transitioned into adult hits as "MAX-FM" on April 13, 2006 with the KMAX call sign. KZBR started with a full complement of announcers, but moved to a more-music, DJ-free approach in mid-April 2006. The familiar voice of "Station 'owner' J J Maxwell" or “Max” was actor John O'Hurley, perhaps best known for his work on Seinfeld as catalog king J. Peterman. “It’s unexpected and a bit irreverent,” said Bonneville's Senior Regional Vice President and General Manager Chuck Tweedle. “And very much in the eclectic spirit of Max 95.7 FM.” 
In January 2007, Bonneville announced that it would be swapping all three of its San Francisco FM stations, including KMAX, plus $1 million, to Entercom Communications for three of Entercom's radio stations in Seattle, Washington, plus Entercom's entire radio cluster in Cincinnati, Ohio.  Entercom took over the station through a local marketing agreement on February 26, 2007.
95.7 The Wolf (2007-2011)
On February 28th, 2007, at noon, after playing Venus by Bananarama, KMAX-FM began stunting with an automated voice similar to Microsoft Sam counting down to 7:50 AM the next morning, March 1st. At that time, KMAX flipped formats once again, returning to country as "95.7 The Wolf", and began playing 10,000 new country songs in a row, commercial-free, with the first song being "Save A Horse (Ride A Cowboy)" by Big & Rich. The launch of "The Wolf", and most of the initial imaging production was created by Krash Creative Solutions. The launch of "The Wolf" was also simulcast live from the main stage at the Country Radio Seminar in Nashville and heard by hundreds of radio and record executives. On March 19, 2007, KMAX changed their call letters to KBWF to go with the "Wolf" branding.
After playing 10,000 songs in a row, they continued with an additional 15,000 songs still commercial-free. On April 2, 2007, The Wolf began adding jocks, with Nikki Landry doing mid-days, JoJo Kincaid on afternoons and Tic Tak on nights. On April 16, 2007, The Wolf brought in The Y'all Turnative Morning Show with Gill Alexander, LeBaron Meyers, Marcus Osborne, Sue Hall and Eddie King.
Sports Radio 95.7/95.7 The Game (2011-Present)
On April 15, 2011, at 10 am, after four years as a country station, KBWF flipped formats to sports talk as "SportsRadio 95.7" with the last song on "The Wolf" being "Heads Carolina, Tails California" by Jo Dee Messina. This was followed by stunting that included a montage of various San Francisco sports highlights of the last few decades.
At 4 pm, the stunting ended with the Oakland A's pre-game show with Chris Townsend and the game following. After the game, the station resumed its stunting, which lasted until the following Monday morning at 6 am, when the station made its official debut.
On August 1, 2011, at 6 am, the station relaunched as "95.7 The Game", completing the flip to sports with a new official on-air lineup. The station also changed their calls to KGMZ to go with the "Game" moniker.
The change to all-sports briefly left San Francisco once again as the largest radio market without a full power country station (this changed in May 2014, when KSJO flipped from ethnic programming to country as "Nash FM"). However, the format remains on 95.7 HD2 as "Wolf Country 95.7." Before the changeover, it aired classic country as "The Deuce".
The lineup (as of December 8, 2014) is as follows
- Morning Show (6 am – 10 am): Flight 957 – Chad Doing, Joe Fortenbaugh & Lorenzo Neal
- Late Mornings (10 am – 12 pm): Haberman & Middlekauff – Guy Haberman & John Middlekauff
- Mid-Days (12 pm - 3 pm): The Wheelhouse – John Lund & Greg Papa
- Afternoon Drive (3 pm – 7 pm): The Damon Bruce Show – Damon Bruce
- Evenings (7 pm - 11 pm): The Towny and Zakariah Show – Chris Townsend & Zakariah Slenderbrook
- Weekend's/Fill-ins: Roxy Bernstein, John Dickinson, Daryle “The Guru” Johnson, Lincoln Kennedy, Mike McLaughlin, Scott Reiss, Josh Rosenberg & Rick Tittle
- Program Director: Jason Barrett
- Assistant Program Director: Jeremiah Crowe
- Imaging Director: Jeff Schmidt
- Station Voice: Steve Stone
- Late Nights (11 pm – 3 am): SportsCenter Overnight - various
- Overnights (3 am – 6 am): Mike & Mike in the Morning - Mike Golic and Mike Greenberg
- San Francisco Giants: Shawn Estes
- San Francisco 49ers: Matt Maiocco
- Golden State Warriors: Matt Steinmetz
- San Jose Sharks: Brodie Brazil
- Oakland Raiders: John "JD" Dickinson
- Oakland Athletics: Casey Pratt, Chris Townsend
- Major League Baseball: Bip Roberts
- 30/30 Sports Fix announcer Gianna Franco
- Don Imus (Morning Host "Imus In The Morning" 1994–1997)
- Dr. Laura Schlessinger (Midday Host 1994–1997)
- Dr. Nancy Snyderman (Late Morning Host 1997)
- Eric Davis (Afternoons "The Drive" host 2011-2012) - Now host of NFL AM at NFL Network
- Siglich, Joe (March 31, 2011). "A's reach agreement to broadcast games on FM station". Oakland Tribune. Retrieved March 31, 2011.
- San Francisco/Oakland – 95.7 Max FM – Variety Hits
- 95.7 The Game website
- Query the FCC's FM station database for KGMZ
- Radio-Locator information on KGMZ
- Query Nielsen Audio's FM station database for KGMZ
- Web Archives
- San Francisco DJ List
- Hear The Launch Of The Wolf
- KPIX website in 1996
- Z 95.7 Website in 2000
- 95.7 The Drive Website in 2002
- 95.7 The Bear website in 2004
- 95.7 Max FM Website in 2006