KGSR

For the Bastrop, Texas radio station that held the call sign KGSR at 107.1 FM from 1989 to 2009, see KLZT.

KGSR

City of license	Cedar Park, Texas
Broadcast area	Austin-Round Rock metropolitan area
Branding	"93-3 KGSR"
Slogan	"Music First"
Frequency	93.3 MHz (also on HD Radio)
Translator(s)	102.7 K274AX (Austin, relays HD3)
First air date	1986
Format	Adult Album Alternative HD2: Local music HD3: Comedy ("Comedy 102.7")
ERP	100,000 watts
HAAT	587 meters
Class	C
Facility ID	23604
Transmitter coordinates	30°43′34.0″N 97°59′23.0″W
Callsign meaning	KGreat Sounding Radio
Former callsigns	KBTS-FM (1986-1992) KMXX (1992-1996) KAJZ (1996-1998) KLNC (1998-2001) KXMG (2001-2003) KDHT (2003-2009)
Owner	Emmis Communications (Emmis Austin Broadcasting Company, LP)
Sister stations	KBPA, KLZT, KLBJ-FM, KLBJ (AM), KROX
Webcast	KGSR Webstream
Website	KGSR Online comedy1027.com (HD3)

KGSR is an Adult Album Alternative formatted broadcast radio station licensed to Cedar Park, Texas, serving the Austin-Round Rock metropolitan area. KGSR is owned and operated by Emmis Communications and has undergone changes over time in its music selection and signal. [1].

History

The station began in 1961 as KLEN-FM (later KIXS-FM), a small local station serving Killeen and the Fort Hood area. During daylight hours, the station was simulcast on AM 1050, now KRMY. In 1986, KIXS upgraded its signal to reach Austin while still covering Killeen and relaunched as KBTS, "B-93". It was an immediate success, but a merger with competing top 40 station KHFI forced a series of format and call letter changes including KMMX (adult contemporary), KAJZ (smooth jazz and all-70s hits), and KLNC (country).

By 2001, the station returned to Top 40, this time as Dance-intensive KXMG, "Mega 93.3". It was also at this time that the ownership changed the city of license to Cedar Park.

In 2003, Emmis acquired the station and relaunched KXMG as Rhythmic CHR KDHT, "Hot 93.3".

On November 17, 2009, KDHT began stunting, leading to speculation that it would flip to Talk, but on November 20, 2009, Emmis revealed that KGSR would move over to the 93.3 frequency to start a 10-day simulcast until December 1, when KGSR's former 107.1 FM signal takes a Regional Mexican format as KLZT.

On December 13, 2010, KGSR began simulcasting on FM translator K274AX 102.7 FM. This lasted until October 20, 2011, when K274AX switched to a comedy format, relaying KGSR-HD3. The comedy format has had tremendous success in the Austin Arbitron ratings, peaking with a 3.8 share, and is the highest-rated HD Radio-fed FM translator station in the United States.

See also

• Music of Austin

External links

• 93-3 KGSR official website
• Query the FCC's FM station database for KGSR
• Radio-Locator information on KGSR
• Query Arbitron's FM station database for KGSR
• Query the FCC's FM station database for K274AX
• Radio-Locator information on K274AX