KHTE, whose previous formats were Rhythmic contemporary and later Urban contemporary known as "Hot 96.5", began switching directions to a 90s-based Top 40 format in August 2009, only to adopt an Adult Top 40 direction just two weeks after the flip, and by 2011 evolved to Top 40/CHR. The move allowed them to compete more effectively with Top 40 rival KLAL for 18-49 year old female listeners and to counter KLAL's modern-leaning playlist. In 2011 the station curiously dropped the Craig and Sam Morning Show  despite ratings success, replacing them with former Alice 107.7 midday jock Ugly Ed Johnson, and sticking with Kramer in afternoons. Musically, featuring Top 40 core artists such as, The Black Eyed Peas, Pink, Lady Gaga, Usher, Rihanna, Katy Perry and Daughtry.
In January KHTE dropped Top 40/CHR for News/Talk, picking up the format full time from KKSP after it went full time with their Sports format.