KHYL

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KHYL
City of license Auburn, California
Broadcast area Auburn/Sacramento
Branding V 101
Slogan "The Beat of Sacramento"
Frequency 101.1 MHz (also on HD Radio)
First air date December 21, 1961 (as KAFI)
Format Rhythmic Adult Contemporary
HD2: Club Phusion
ERP 36,000 watts
HAAT 176 meters
Class B
Facility ID 10144
Callsign meaning K-HYL COOL' (previous branding)
Former callsigns KAFI (1961-1978)
Owner Clear Channel Communications
Sister stations KBEB, KFBK, KFBK-FM, KQJK, KSTE
Webcast Listen Live
Website v1011fm.com

KHYL (101.1 FM, "V 101") is a Rhythmic Adult Contemporary radio station serving the Sacramento, California area and broadcasts at 101.1 FM. They are owned by Clear Channel Communications and is licensed to Auburn, California. The station's direction was mostly focused on a variety of (hence the "V"-brand) R&B and Old School product but has refocused its direction towards playing current Rhythmic fare. The station has studios in North Sacramento near Arden Fair Mall, and its transmitter is near Auburn.

History[edit]

101.1 originally was an adult contemporary station located in Auburn, California known as "K-HYL" for the first part of the 80's.

They moved to 2435 Marconi in Sacramento and flipped to Oldies with "Solid Gold 101" in the mid 80's and Oldies 101 until 1991. John Parker owned the Station until American Media purchased and re-branded the station as "COOL 101" in 1991.

COOL 101 was imaged in the style of Drake-Chenault (KYNO/KHJ/KFRC) Top 40 Radio delivery, with the use of the Johnny Mann Boss Radio Jingles, Top of the hour tymp and the booming voice of Charlie Van Dyke. COOL 101 also did something unfounded and added the San Francisco 49er's to their broadcast schedule.

KHYL became very successful was one of the top 5 stations constantly in the 25-54 demo during this time (per Arbitron) until 1999 when the Gold format was dumped for Urban Oldies.

In 1996 Chancellor Media purchased American Media and in 1997 moved to their current location at 1440 Ethan Way Sacramento.

Magic 101[edit]

In 2000 Clear Channel would purchase AMFM including KHYL and changed the longtime "Cool" oldies to "Magic 101". The rating would never reclaim as they once were as "Cool 101". Entravision would pick up to "Cool" oldies format over to their 101.9 signal KCCL now known as KNTY.

V101[edit]

In 2001, Magic 101 was changed to Rhythmic Oldies as "V101.1." Since the switch, the station began to add R&B product to the playlist, followed by more Rhythmic Pop tracks. But as the ratings for the station grew, they made adjustments in the direction by becoming more current with Rhythmic hits and less focused on R&B and Old School product, possibly to entice 25+ listeners away from Rhythmic Top 40 rival KSFM.

KHYL-HD2[edit]

Since 2008, KHYL's HD2 subcarrier offers the Dance Top 40 "Club Phusion" format, which is programmed through Clear Channel's Format Lab.[1] It replaced an Urban Ballads & Love Songs format, which they launched in 2006.

References[edit]

External links[edit]

Coordinates: 38°51′29″N 121°01′44″W / 38.858°N 121.029°W / 38.858; -121.029