- For the former KIRO-FM at 100.7 MHz, see KKWF.
|City of license||Tacoma, Washington|
|Broadcast area||Puget Sound region, Washington|
|Branding||KIRO Radio 97.3 FM
("KIRO" pronounced as "Cairo")
|Slogan||Seattle's News. Seattle's Talk.|
|Frequency||97.3 MHz FM (also on HD Radio) 97.3-2 FM: KIRO simulcast
97.3-3 FM: Mormon Channel
|First air date||1960|
|Callsign meaning||See KIRO (AM) for history and reasoning|
|Former callsigns||KTNT (1960-1972)
KBSG (1988-1989, 2003-2008 )
KIRO-FM (97.3 FM) is a radio station in Seattle, Washington, USA, with a news/talk radio format. The outlet is associated with the CBS Radio Network. The station previously broadcast a classic hits format under the KBSG-FM callsign.
- For an earlier history of KIRO radio see KIRO (AM).
The station was founded as KTNT-FM and was owned by the Tacoma News Tribune. The station exclusively targeted Tacoma and South Puget Sound. Sometime in the late 1970s or early 1980s, the call letters were changed to KNBQ, which are now located on 102.9 FM. At that time, the station carried a Top 40 format branded simply as "97.3 KNBQ". When the Tacoma News Tribune sold KNBQ to Viacom in 1987, the station enforced a policy of not talking over music which did not help it's dismal ratings. The station would move its transmitter to Tiger Mountain during this time to better target the Seattle market as a whole. In 1988, the station flipped to its long running oldies format as "K-Best 97.3" and picked up the KBSG call letters. On August 1, 2007, KBSG was rebranded from "KBSG 97.3" to "The New B97.3", and dropped the word 'oldies' from the station title.
Exactly one year later, on August 1, 2008, the station's call letters were changed to KIRO-FM.
KIRO (AM) to KIRO-FM transition
On August 12, 2008 at 4:23 AM, KBSG's frequency began to simulcast sister news/talk radio station KIRO; the final song as a classic hits station, Start Me Up by the Rolling Stones, faded out as the FM station joined KIRO AM's Wall Street Journal This Morning in progress.
On April 1, 2009, KIRO-FM became the primary station and the simulcasting on KIRO (AM) came to an end, marking the completion of the station's transition to the FM frequency that began in August 2008. KIRO (AM) is now a sports talk station, branded as "710 ESPN."
Also moved from KIRO to KIRO-FM was the NFL broadcasting duties for the Seattle Seahawks Radio Network, (now named the Bing Radio Network). KIRO will continue to simulcast the game and portions of the pre- and post-game shows as a member of the network. The Seahawks have been broadcasting on 710 AM in Seattle since the NFL franchise was launched in 1976.
Shows and hosts
(note: This section includes only live, local shows)
- The Morning News on KIRO Radio 97.3 FM, hosted by Dave Ross and Collen O'Brien
- The Tom and Curley Show, hosted by Tom Tangney and John Curley
- The Dori Monson Show, hosted by Dori Monson
- The Ron and Don Show, hosted by Ron Upshaw and Don O'Neill
- KIRO Radio At Night, hosted by various KIRO on-air hosts
- Gardening with Ciscoe, hosted by Ciscoe Morris
- Seahawks Pre-Game hosted by Dori Monson, with Sam Adkins, Paul Moyer, and Dave Wyman.
- Seattle Seahawks hosted by Steve Raible and Warren Moon.
- Seahawks Post Game hosted by Dori Monson, with Sam Adkins, Paul Moyer, and Dave Wyman.
- Too Beautiful to Live, hosted by Luke Burbank; Co-hosts Andrew Walsh (producer), Sean De Tore (Engineer).
- Ron and Don's Top 5 at 5:00: Weekend Edition, hosted by Ron Upshaw and Don O'Neill
- Ring My Belle Weekends, hosted by Rachel Belle
- The Jason Rantz Show, hosted by Jason Rantz
- KIRO Morning News, hosted by Bill Radke and Linda Thomas
- Northwest Nights, hosted by Frank Shiers
- Mike Webb Show, hosted by Mike Webb
- John Procaccino, hosted by John Procaccino
- Alan Prell, hosted by Alan Prell
- Northwest Sports, hosted by New York Vinnie
- Horses' Ass Radio, hosted by David Goldstein
- Bryan Styble Show, hosted by Bryan Styble
- My Northwest Weekend, hosted by Larry Rice, later hosted by Josh Kerns
Reporters: Chris Sullivan, Tim Haeck, Brandi Kruse
Sports Reporters: Bill Swartz
Traffic Reporters: Kimi Kline
Business Reports: The Wall Street Journal
- The John Curley Show, hosted by John Curley. Dan Mitchinson News Anchor
- The Bill Radke Treatment, hosted by Bill Radke
- The News Chick Show, hosted by Linda Thomas
- The Andrew Walsh Show, hosted by Andrew Walsh
- Virgin, Bill (August 1, 2007). "KBSG-FM refocuses as B97.3". Seattle Post-Intelligencer. Retrieved November 10, 2013.
- "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved August 2, 2008.
- Bonneville International (July 30, 2008). "KIRO Radio to begin simulcast on 710 AM and 97.3 FM". Retrieved November 10, 2013.
- Gardner, Carl. "KIRO to simulcast on 97.3FM". Bonneville International. Retrieved November 10, 2013.
- "The music died at 4:23am on 97.3". Radio-info.com.[dead link]
- "Make the Switch". News Talk 97.3 KIRO FM. Retrieved 2009-03-23.[dead link]
- KIRO official website
- Query the FCC's FM station database for KIRO
- Radio-Locator information on KIRO
- Query Nielsen Audio's FM station database for KIRO