KIST-FM

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KIST-FM
City of license Santa Barbara, California
Broadcast area Santa Barbara, California
Branding Radio Bronco
Slogan ¡Con Sabor a Mexico!
Frequency 107.7 (MHz)
First air date 1998
Format Regional Mexican
ERP 930 watts
HAAT 496 meters
Class B1
Facility ID 31434
Owner Rincon Broadcasting LLC
(Rincon License Subsidiary LLC)
Sister stations KFYZ, KSBL, KSPE, KTMS, KTYD
Website radiobronco.com

KIST-FM is a commercial radio station in Santa Barbara, California, broadcasting on 107.7 FM.

KIST-FM airs a Regional Mexican music format.

History[edit]

KIST-FM signed on in 1998 as KLDZ, a commercial oldies music radio station. In 2000, the format was changed to commercial Top 40 music under the KIST-FM calls and branding of "KISS-FM".

On September 8, 2004, the format was changed to a commercial alternative rock music format under the branding "FM 107.7".

On January 16, 2007, the format was changed to Regional Mexican under the branding of "Radio Bronco".

On December 15, 2009 KIST-FM changed their call letters to KQIE.

On February 10, 2010 KQIE changed their call letters back to KIST-FM.

On July 20, 2010 KIST-FM changed their call letters to KFYZ.

On September 10, 2010 KFYZ changed their call letters back to KIST-FM.

On December 23, 2010, KFYZ flipped to Top 40, but KIST continued with the current format.

Formats[edit]

Oldies (1998-2000) COOL OLDIES 107.7
CHR/Top 40 (2000-2004) KISS 107 FM
Alternative Rock (2004-2007) FM 107.7
Regional Mexican (2007-Present) RADIO BRONCO 107.7

External links[edit]

Coordinates: 34°30′11″N 119°51′00″W / 34.503°N 119.850°W / 34.503; -119.850