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KJFA Logo.jpg
City of license Santa Fe, New Mexico
Broadcast area Santa Fe, Albuquerque and surrounding areas
Branding La Jefa
Frequency 105.1 MHz
First air date 1986 (as KIVA)
Format Regional Mexican
ERP 100,000 watts
HAAT 578 meters
Class C
Facility ID 7051
Callsign meaning K JeFA
Former callsigns KIVA (1986-1991)
KZRQ (1991-1997)
KRZN (1997-1999)
KCHQ (1999-2001)
KRQS (2001-2002)
KAJZ (2002-2004)
KKRG (2002-2006)
Owner Univision
Sister stations KIOT, KKRG, KKSS
Website kjfa.univision.com

KJFA (105.1 FM) is a radio station licensed to Santa Fe, New Mexico, covering the Albuquerque area and northern New Mexico. It is owned by Univision Radio and broadcasts a Regional Mexican format as "La Jefa" (The Chief). Its studios are located in Northeast Albuquerque (a mile north of Central Avenue and the transmitter tower is located west of Los Alamos, New Mexico.

KJFA started in November 2002 on the 101.3 frequency but moved to 105.1 in December 2006 and switching KKRG ("Recuerdo" Spanish Oldies) to 101.3 which only covers the Albuquerque metropolitan area. The Piolin morning program had also been added at the beginning of 2007 as part of the effort to make the station more competitive with KLVO. These changes have helped make KJFA the new top arbitron rated Spanish-language radio station in Albuquerque and creating a more competitive battle with the long running "Lobo" until that stations demise in January 2011.

The 105.1 frequency in Albuquerque has often been subject to frequent format changes especially since the mid-nineties when the Telecommunications Act of 1996, which allowed for consolidation of radio ownership, was passed. This resulted in this station being acquired by Simmons Media Group in 1995 to become part of the current cluster. Simmons sold its FM stations in Albuquerque to Univision in Fall 2002.

On February 28, 2008, Univision sold this station to Centennial Broadcasting along with KIOT 102.5, KKSS 97.3 and KKRG 101.3. However the sale has since been canceled and the stations remain under ownership of Univision Radio.

Station format history[edit]

Call Letters Format Name Time Period
KIVA Adult Contemporary "Kiva" 1986–1987
KIVA Top 40 "Power 105" 1987–1991
KZRQ Hard rock "Z-Rock" 1991–1996
KZRQ Hot AC "Star 105" 1996–1997
KRZN Smooth Jazz "The Horizon" 1997–1999
KCHQ Top 40 "Channel 105one" 1999–2000
KCHQ 80's Hits "Channel 105one" 2000–2001
KRQS (2001–2002)
KAJZ (2002-2004)
Smooth Jazz "The Horizon" 2001–2004
KKRG Classic Country "The Range" 2004–2006
KKRG Spanish Oldies "Recuerdo" 03/2006-12/2006

External links[edit]

Coordinates: 35°46′48″N 106°31′37″W / 35.780°N 106.527°W / 35.780; -106.527