KJRB has had a long and colorful history showcasing many famous announcers including Randy Evans and Treasure Goodtimes (now known as Ichabod Caine and Scallops), Larry "SuperJock" Lujack, Charlie Brown (who went to KUBE 93 FM in 1981), Jim Kampmann, Joe Michaels, Jackson "Commander Dunk" Gordon, Ross Woodward, Norm Gregory, Brian Gregory, Ricky Shannon, Suds Coleman, Rick Rydell, Marie McCallister, Steven West, Ralphie Koal, with Frank Hanel and "Sunshine" Shelly Monahan. KJRB's call letters originally reflected the fact that it had been owned by Kaye-Smith Enterprises, the owners of Top 40 KJR in Seattle. KJRB moved towards an oldies format in the 1980s, a news/talk station in the early 1990s, and sports as 790 The Fan, from 1999 until April 2008, when the sports format was moved to sister station KGA. In return, KGA's news/talk format moved to KJRB. During the station's tenure as a sports station, KJRB also broadcast "hot talk" shows such as Don and Mike, Tom Leykis, and, until his retirement, Phil Hendrie, and featured programing from Fox Sports Radio, Sporting News Radio and Westwood One.
On October 24, 2012 KJRB shifted their format to all-news.
On September 19, 2013 KJRB changed their format to classic country, branded as "The Eagle".