KKCW

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KKCW
Kkcw logo.jpg
City of license Beaverton, Oregon
Broadcast area Portland, Oregon
Salem, Oregon
Vancouver, Washington
Branding K103
Slogan "The Best Variety - Today's K103"
Frequency 103.3 (MHz) (also on HD Radio)
Translator(s) 92.7 K224DL (Portland, relays HD3)
First air date February 24, 1984
Format AC
Christmas music (Nov.-Dec.)
HD2: Smooth Jazz
HD3: Air 1
ERP 100,000 watts
HAAT 470 meters
Class C
Facility ID 68210
Transmitter coordinates 45°31′21.00″N 122°44′45.00″W / 45.5225000°N 122.7458333°W / 45.5225000; -122.7458333
Callsign meaning K K Country Western (originally was to sign on the air with a country format)
Former callsigns KTJA (1982-1984, CP)
Owner Clear Channel Communications
Sister stations KKRZ, KFBW, KLTH, KXJM, KPOJ, KEX
Webcast Listen Live; Direct stream access (AAC)
Website k103.com

KKCW (103.3 FM, "K103") is a commercial broadcast radio station licensed to Beaverton, Oregon and serves the greater Portland metropolitan area. The transmitter is located in Portland's west hills, while studios are in Tigard, Oregon. The station's format is Adult Contemporary music. KKCW airs Christmas music from mid-November through Christmas Day.

History[edit]

In 1984, KKCW intended to sign on with a country music format. The C and W in the call letters stood for country and western, but music station KUPL beat them to the punch.[1] Although KKCW has been programming this format since its inception, it has adapted to the changing tastes among its listeners by moving away from the softer product to a fresher musical library (given the competition it has from Adult Top 40 rivals KRSK and KBFF), despite being billed as "Portland's Soft Rock Station."

KKCW-HD2[edit]

KKCW-HD2 is programming a smooth jazz format that resembles former sister station KIJZ that used to broadcast on 105.9 FM until August 2007. Their motto is, "KKCW-for easy listening through tough times."

KKCW-HD3[edit]

KKCW-HD3 is programming EMF's Air 1 Christian rock format and is relayed on FM translator K224DL 92.7 FM.

References[edit]

External links[edit]