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City of license San Luis Obispo, California
Broadcast area San Luis Obispo, California
Branding K-Jug
Slogan The Central Coast's Country Station
Frequency 98.1 (MHz)
First air date 1984
Format Country
ERP 4,500 watts
HAAT 463 meters
Class B
Facility ID 71713
Owner American General Media
Webcast Listen Live
Website jugcountry.com

KKJG is a commercial radio station located in San Luis Obispo, California, broadcasting on 98.1 FM. KKJG airs a country music format branded as "K-Jug".

KKJG is consistently one of the top rated stations since its inception in 1992. It has also been voted 'Best Radio Station in San Luis Obispo County' by the New Times, a local weekly publication.

K-JUG was the first music station in the market to stream online. [1]

Regular programming[edit]

Their shows include the Jug Country Morning Show. It is hosted by Tom Keffury. Keffury is a long time San Luis Obispo County resident, and came to K-JUG in October 2005. In the 1990s, Keffury was a morrning disc jockey on the local KDDB.

Cristel David, who attended college and broadcasting school in Southern California,has been the voice of the mid-day since 2009. She is on-the-air from 9am to 2pm. She also lends her voice to many of the stations commercials.

The disc jockey in the afternoons is Pepper Daniels. He is also the station's Program Director as well as the cluster's Director of Programming.

On Sunday mornings playing classic country is Little Lyle. He plays the classic country from 6.am to 10.am.


According to Arbitron, the leading method of calculating ratings of radio listenership, KKJG (K-JUG) is the #1 radio station in the San Luis Obispo market. In addition, The Jug Country Morning Show, hosted by Tom Keffury was rated #1 in its target demographic, women ages 25-54 (Rating and Cume)

External links[edit]

Coordinates: 35°21′40″N 120°39′25″W / 35.361°N 120.657°W / 35.361; -120.657