KKMY

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KKMY
City of license Orange, Texas
Broadcast area Beaumont/Port Arthur/Orange
Golden Triangle
Branding 104.5 Kiss FM
Slogan Beaumont's Hit Music
Frequency 104.5 MHz (also on HD Radio)
104.5 HD-2 Urban "103.3 The Beat"
Translator(s) 103.3 K277AG (Beaumont)
First air date 1972
Format Rhythmic Top 40
ERP 100,000 watts
HAAT 233 meters
Class C1
Facility ID 62239
Callsign meaning KK MY(ix) (previous format)
Former callsigns KZOM-FM (1/1980-4/1980)
KZOM (1980-1984)
Affiliations Premium Choice
iHeartRadio
Owner Clear Channel
Sister stations KCOL-FM, KYKR, KIOC, KLVI
Webcast Listen Live
Listen Live (HD2)
Website kiss1045fm.com
1033thebeat.com (HD2)

KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by Clear Channel.

Station Background[edit]

The station is playing hit music from Clear Channel Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience.[1] This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY.

KKMY-HD2[edit]

On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.[2]

[edit]

KKMY1045.png

References[edit]

  1. ^ "KKMY Brownsville Kisses Into Town" from Radio Insight (December 26, 2011)
  2. ^ "Beat Launches In Beaumont" from Radio Insight (August 1, 2014)

External links[edit]

Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986