|City of license||Orange, Texas|
|Broadcast area||Beaumont/Port Arthur/Orange
|Branding||104.5 Kiss FM|
|Slogan||Beaumont's Hit Music|
|Frequency||104.5 MHz (also on HD Radio)
104.5 HD-2 Urban "103.3 The Beat"
|Translator(s)||103.3 K277AG (Beaumont)|
|First air date||1972|
|Format||Rhythmic Top 40|
|Callsign meaning||KK MY(ix) (previous format)|
|Former callsigns||KZOM-FM (1/1980-4/1980)
|Sister stations||KCOL-FM, KYKR, KIOC, KLVI|
Listen Live (HD2)
The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience. This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY.
On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.
- 104.5 Kiss FM website
- Query the FCC's FM station database for KKMY
- Radio-Locator information on KKMY
- Query Nielsen Audio's FM station database for KKMY
- Query the FCC's FM station database for K277AG
- Radio-Locator information on K277AG
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