KKOB-FM
 |
| City of license |
Albuquerque, New Mexico |
| Broadcast area |
Albuquerque, New Mexico |
| Branding |
93.3 KOB-FM |
| Slogan |
The Pop Music Channel |
| Frequency |
93.3 MHz |
| First air date |
August 1, 1967 (as KOB-FM) |
| Format |
Top 40 Mainstream |
| ERP |
21,500 watts |
| HAAT |
1,265 meters |
| Class |
C |
| Facility ID |
11250 |
| Callsign meaning |
An extra K was added to KOB in October 1986 (same for AM station. Still confused with TV Station whose owners sold off the radio stations decades earlier |
| Former callsigns |
KOB-FM (1967-1986) |
| Owner |
Cumulus Media |
| Sister stations |
KKOB (AM), KDRF, KMGA, KNML, KRST, KTBL |
| Webcast |
Listen Live |
| Website |
kobfm.com |
KKOB-FM is an FM radio station based in Albuquerque, New Mexico, owned by Cumulus Media. It broadcasts on 93.3 MHz and has a Top 40 format in competition with similar-formatted rival KDLW and Rhythmic Top 40 rivals KKSS and KAGM for listeners in that market.
Its brand is "93.3 KOB-FM - The #1 Hit Music Station." The station plays today's top hits with each song ending with a "pop tag" in which a female voice names the artist and song title. Its Rhythmic rival KKSS has also started doing this as well.
[edit] History
For much of its existence, KKOB-FM had an adult contemporary or hot adult contemporary format. KKOB-FM's first shift to mainstream top 40 came in 1999 playing "Today's best music" rivaling the newly launched KCHQ-FM "Channel" 105.1 which had returned mainstream top 40 to the local market after a six year absence. Both stations were often head-to-head in the ratings until late 2000 when KCHQ had shifted to an 80's hits format. However in January 2001, KKOB would also switch to an 80's format putting the two stations in competition once again. KKSS, which had been facing a fierce rhythmic battle with KYLZ-FM "Wild 106", would become the areas mainstream top 40 outlet a few weeks later, but in November 2002, KKSS was sold to Hispanic Broadcasting and had returned to rhythmic top 40. KCHQ had dropped the 80's format in the Fall of 2001 but the format continued to lose steam on KKOB. Therefore on Christmas Day 2002 the station would return to the top 40 format and had also returned to using the three letter 'KOB' ID in its branding.
[edit] External links
Coordinates: 35°12′43″N 106°27′00″W / 35.212°N 106.450°W / 35.212; -106.450
