KKRG

KKRG

Broadcast area	Albuquerque Metropolitan
Branding	La Kalle
Frequency	101.3 (MHz)
First air date	1994
Format	Latin Pop
ERP	3,700 watts
Class	A
Callsign meaning	K K RanGe (former format)
Owner	Univision
Sister stations	KIOT, KKSS, KJFA
Website	lakalle1013.com

KKRG (101.3 MHz) is a radio station in Albuquerque, New Mexico, currently owned by Univision Radio. It currently broadcasts as a Latin Pop format branded as "La Kalle" (The Street) as of May 28, 2010. The format features pop and reggaeton hits in spanish as well as current popular American hits in english. The stations' presentation is mostly in spanish.

History

This station was granted an original construction permit in October 1990 under call sign KWQK.

101.3 first signed on in September 1994 as KRZN a station playing New age music and Smooth Jazz branded as "The Horizon". In 1996 it was acquired by Simmons Media Group and would shift to focus only on Smooth Jazz. In Spring 1997, Simmons moved KRZN to the stronger 105.1 FM signal which would make the format available in Santa Fe and other surrounding areas. However the format was dropped in April 1999 in favor of Top 40 music.

In May 1997 101.3 became KEZF a Soft Adult Contemporary music format branded as "Easy 101.3" which attempted to challenge KMGA 99.5. The format was dropped after about a year.

In Summer 1998 101.3 changed again to a Rock music format branded as "K-Rock" with slogan: "The Rock of New Mexico". The call letters would later change to KRQS. The format on this station was very similar to KZRR "94 Rock" and often imitated features on that station such as the "All 80's weekends". The Bob and Tom Show was added in morning drive in early 1999, it was the first time that program had aired in Albuquerque. In 2000 it had rebranded as "The Bone" and shifted to a more modern focused Active Rock format towards the end of its run at the end of the year.

On Christmas Day 2000, Simmons had revived the Smooth Jazz format and "The Horizon" brand on 101.3. In November 2001, it had again moved back to 105.1 FM along with the KRQS call sign (later changed to KAJZ a year later).

In December 2001, 101.3 became "The Range" with a Classic Country music format to attract former listeners of KTBL "K-Bull" 103.3 FM which had changed to Adult Alternative earlier that year. The new call letters were KKRG. In Fall 2002 Simmons had sold its five FM stations to Hispanic Broadcasting Corporation (HBC) and the format was dropped to make way for Spanish-language programming. The "Range" was revived again in April 2004 on 105.1 after the Smooth Jazz format was moved to 101.7. It was dropped again in March 2006.

In November 2002 HBC launched a new Regional Mexican music format called "La Jefa" with new call letters KJFA. HBC became Univision Radio in 2003. For the first few years KJFA was not as competitive with then top Spanish station KLVO "Radio Lobo" but at the end of 2006 Univision moved KJFA to 105.1 FM and made changes in programming including adding the Piolin morning program which has helped make "La Jefa" the top Spanish-language station in the market today.

KKRG logo 2006-2010

After KJFA moved, 101.3 broadcasted a Mexican Oldies format used in many markets as "Recuerdo". Recuerdo was originally heard in Albuquerque on 105.1 FM in March 2006, but in December 2006 Univision switched frequencies with KJFA which had been on 101.3 for four years moving KJFA's Regional Mexican format to the stronger 105.1 frequency and Recuerdo to 101.3. The KKRG call letters had also moved back to 101.3.

External links

• Query the FCC's FM station database for KKRG
• Radio-Locator information on KKRG
• Query Arbitron's FM station database for KKRG