|City of license||East Los Angeles, California|
|Broadcast area||Greater Los Angeles|
|Branding||97.9 La Raza|
|HAAT||184 meters (604 ft)|
|Callsign meaning||LAX (ICAO for Los Angeles International Airport)|
|Owner||Spanish Broadcasting System|
KLAX-FM (97.9 FM, "La Raza") is an American commercial radio station located in East Los Angeles, California, broadcasting to the Greater Los Angeles area. KLAX-FM airs a regional Mexican music format branded as "La Raza". The station has studios in the Century City district of Los Angeles, and its transmitter is based in Glendale.
From 1983 to 1992, this station was known as "Super KQ", with the call sign KSKQ, and played Spanish-language hit music. For about two decades before that, this was KNOB, which played beautiful music and adult contemporary formats. KNOB's studios and offices were in Long Beach, California, which was then its city of license.
In 1992, under the direction of general manager Alfredo Rodriguez, KSKQ was turned into a Banda music station KLAX, simply called "La Equis," the station became the first Spanish-language station in Los Angeles to attain the number one rated highest station in the market.
In 2002, KLAX dropped the contemporary hits and went to the more focused regional format, and became "La Raza."
Renán "El Cucuy" Almendárez Coello, the station's morning show host, helped coordinate a demonstration held on the streets of downtown Los Angeles on March 25, 2006. The event drew an estimated 500,000 participants and was a springboard to further similar events held throughout the United States. The protesters marched in opposition to H.R. 4437, a proposal Congressional law that would theoretically make illegal immigration to the U.S. more difficult. Coello received attention in various media following the original protests, including an appearance on Tom Leykis' English-language radio talk show.
- Watanabe, Teresa and Becerra, Hector. "The Immigration Debate." Los Angeles Times Mar 28 2006, page A1.
- 97.9 La Raza official website
- Query the FCC's FM station database for KLAX
- Radio-Locator information on KLAX
- Query Nielsen Audio's FM station database for KLAX