|City of license||Tahoe City, California|
|Broadcast area||Reno, Nevada|
|Branding||Alice @ 96.5|
|Slogan||The Hit Music Channel|
|First air date||1985|
|Format||Top 40 (CHR)|
KLCA is a commercial radio station licensed to Tahoe City, California, broadcasting to the Reno, Nevada, area on 96.5. A translator at 96.1 helps cover the Northwest Reno/Caughlin Ranch portion of the market. KLCA airs a Top 40 (CHR) music format branded as Alice @ 96.5.
"Alice" launched in early 1997 at the 100.9 frequency (replacing a country formatted station) where KMXW currently broadcasts. In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atop Slide Mountain and improved coverage to include the Lake Tahoe and Carson City areas.
Alice's growth was initially sluggish after moving to the 96.5 frequency as longtime Howard Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor). But the original Alice concept of a pop/alternative format designed to flank Hot AC KNEV (Magic 95.5) and CHR KWNZ (K-Wins 97.3) built a solid following on a diet of Matchbox 20, Third Eye Blind, Sugar Ray, etc. The original position statement was "Modern Hits." Longtime KWNZ morning show host "Wild" Bill Cody was hired to host mornings. The pop/alternative audience didn't gravitate to Cody's CHR stunts, and the station moved in a different direction in 1998 while transiting to the 96.5 frequency.
The station attracted fans with a playful attitude not typically heard on Hot AC radio at the time - including giving away a divorce on Independence Day (Reno is the divorce capital), conducting a displaced Bunny Ranch "working girls" job fair, hosting an Elaine Dance contest during the final episode of Seinfeld, looking for Nevada's best looking "Wookie" before the Star Wars Episode I premiere and bringing street side speed dating to Reno. It also played alternative rock songs that did not fit the hot AC format such as Weezer's Troublemaker in the playlist despite being on the playlist of KRZQ-FM (now KMXW).
When the pop/alternative format began to fade nationally, KLCA moved more toward a pure pop/hits approach leading to today's positioning statement: "#1 for Today's New Music." However, Mediabase moved KLCA to the contemporary hit radio panel, although still generally an adult top 40 (according to the Nielsen BDS reports) despite KWNZ & KWYL continuing the contemporary hit radio trend. The last official day for Nielsen BDS reports as a hot adult contemporary for the station was on July 19, 2011. After that, the shift to contemporary hit radio completed, overlapping slightly for a month with its sister station KWNZ, which became adult hits after this. Two months later, the hot adult contemporary format resurfaced on KMXW, replacing alternative rock station KRZQ-FM.
On-air line-up 
- Bill Schulz, Connie Wray and "Traffic Trey" Valentine host mornings
- Laurie Adamson hosts mid-days
- Rudy Michaels hosts afternoons
- RJ hosts Nights
Alice program directors 
- Blaze (currently at KTHX) launched the station at 100.9
- Bob Walker (currently the PD at WCTK/Providence) was the 2nd PD and moved the station to 96.5
- Carlos Campos
- Benjamin "Beej" Bretz
- Bill Schulz (also current Americom Director of Operations)
See also 
- KALC, Alice 105.9, Denver, Colorado
- KALZ, Alice 96.7, Fowler, California
- KLLC, Alice @ 97.3, San Francisco
- Official Website
- Query the FCC's FM station database for KLCA
- Radio-Locator information on KLCA
- Query Arbitron's FM station database for KLCA
|This article about a radio station in Nevada is a stub. You can help Wikipedia by expanding it.|