KLFY-TV

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KLFY-TV
Klfy 10 2011 logo.jpg
Lafayette, Louisiana
Branding KLFY TV-10 (general)
News 10 (newscasts)
Slogan Only TV-10, Only CBS (general)
On Air. On Line. On The Go. (newscasts)
Hello Acadiana, TV 10 Loves You (branding)
Channels Digital: 10.1 (VHF)
Owner Media General
(KLFY, LP)
First air date June 3, 1955
Call letters' meaning LaFaYette;
callsign inherited from former sister AM radio station (now KPEL)
Former channel number(s) Analog:
10 (VHF, 1955-2009)
Former affiliations Secondary:
NTA Film Network (1956-1961) ABC (1955-1962)
Transmitter power 20.3 kW
Height 527 m
Facility ID 35059
Transmitter coordinates 30°19′19″N 92°16′59″W / 30.32194°N 92.28306°W / 30.32194; -92.28306
Website KLFY.com

KLFY-TV, channel 10, is the CBS-affiliated television station in Lafayette, Louisiana. Broadcasting on TV RF channel 10 (virtual channel DTV 10.x), its transmitter is located north of Rayne, Louisiana. Its original 1800 foot tower, one of the tallest in the south for many years in the 1960s–1980, was located just north of Crowley, Louisiana near the small town of Maxie. The original tower was shorted to 1100 feet in the late 2000s due to mechanical issues. The station is owned by Media General and is the oldest television station in the Lafayette area.

The station is also carried on Cable and Satellite providers for the Lake Charles metro area and Southwest Louisiana, since that region does not have a CBS affiliate of its own.

Digital channels[edit]

Channel Video Aspect Programming
10.1 1080i 16:9 Main KLFY-TV programming / CBS
10.2 480i 4:3 Live Well Network

History[edit]

The station signed on June 3, 1955. Owned by Camellia Broadcasting, it was intended to share time on channel 10 with KVOL-TV, owned at the time by Morgan Murphy Media along with KVOL, KVOL-FM (96.1, off-air and moved to Lake Charles by 1976), and the Daily Advertiser. Its original studio facilities were located on Jefferson Street in downtown Lafayette.[1] It has always been a CBS affiliate, though it aired some ABC programming until KATC signed on in 1962. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[2] The station currently operates out of newer, larger purpose-built studio facilities on Eraste Landry Road, on the city's south side.

In January 2012, KLFY became the first news affiliate in the region to broadcast its newscasts in full 1080i HD. KLFY-TV broadcasts to and gathers news the South Central Louisiana area, a region known as "Acadiana." This includes the Parishes (Counties) of Lafayette, Saint Martin, Saint Landry, Evangeline, Acadia, Vermilion, Iberia, Saint Mary, and Jefferson Davis. Many of the station's branding campaigns and slogans use the moniker "Acadiana."

KLFY logo used from 1998 until December 27, 2011

Young Broadcasting acquired the station from Texoma Broadcasters in 1988. Young, and KLFY with it, was sold to Media General in 2013. This marked Media General's return to Louisiana after selling Alexandria NBC affiliate KALB to Hoak Media in 2008.

Programming[edit]

KLFY airs syndicated programs, including Live! with Kelly and Michael, Dr. Phil, Judge Judy, Who Wants to be a Millionaire, Entertainment Tonight and The Insider. Aired overnight are several syndicated but lesser known programs including The Tim McCarver Show, The Lighter Side of Sports and The Outdoorsman.

News operation[edit]

For many years, KLFY was one of the most dominant television stations in the country. The station's various owners have poured significant resources into its news department, resulting in a much higher-quality product than conventional wisdom would suggest for such a small market.

While KLFY has led the ratings for as long as records have been kept, its dominance is not nearly as absolute as it once was. In recent years, viewership has been shifting in the market and competitor KATC has gained ground.

Over two decades until 2005, KLFY used the news theme Hello News by Gari Communications and an accompanying slogan "Hello Acadiana". The station has once again picked up the campaign with viewer submissions with great success.

KLFY is well known in the market for its local morning show, Passe Partout, and its noon show, Meet Your Neighbor. Both reflect the station's commitment to local coverage; Passe Partout comes from the French word for "all-purpose." Both have been on the air for over 50 years, and are among the longest-running programs of their kind in the country. The two programs are typically accompanied by paid live remotes promoting local car dealers, furniture stores and other commercial businesses. KLFY's weather department utilizes the "Live Doppler 10 Stormtracker" title for live up to date weather forecasts and branding. Weather coverage is featured prominently throughout station branding promotions. The station also has the weather department record meteorological updates for broadcast on a local radio group under the branding "TV-10 (station ID) Weather Center". In return the radio group's presenters promote the station's newscasts and website. All told, KLFY airs 31.5 hours of news per week, a considerable amount for a station in the 123rd market.

KLFY's website www.klfy.com has a variety of news and lifestyle topics. On December 28, 2011, KLFY became the first television station in the Lafayette market to begin broadcasting its local newscasts in high definition. The station also debuted a brand new logo, graphics package and set.

In May 2013, The "Eyewitness News" name was dropped for "Acadiana's Multi-Media News", although the previous name is still on the set. Along with that, a new intro, new lower thirds and a new reporter sign off phrase. The Young graphics are still used but mainly for their weather forecasts. Also, 615 Music's "Bulletin" was dropped for a production music track.

References[edit]

  1. ^ Broadcasting & Telecasting. November 2, 1953 http://www.americanradiohistory.com/hd2/Archive-BC-IDX/53-OCR/BC-1953-11-30-OCR-Page-0134.pdf#search=%22kvol%22 |url= missing title (help). 
  2. ^ "Require Prime Evening Time for NTA Films", Boxoffice, November 10, 1956: 13 [dead link]

External links[edit]