KLIF-FM

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KLIF-FM
City of license Haltom City, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding Hot 93.3
Slogan All The Hits
Frequency 93.3 MHz
First air date 1996 (as KNBR-FM)
Format Classic Hip-Hop (Holiday Stunt)
ERP 50,000 watts
HAAT 120 meters
Class C2
Facility ID 27299
Transmitter coordinates 32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278Coordinates: 32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278
Callsign meaning K Legends Icons Favorites
(from its AM sister station)
Former callsigns KNBR-FM (1996)
KKZN (1996-1999)
KKMR (1999-2002)
KDBN (2002-2009)
Owner Cumulus Media Inc.
(Radio License Holding SRC LLC)
Sister stations KESN, KLIF, KPLX, KSCS, KTCK, KTCK-FM, WBAP-AM
Webcast Listen Live
Listen Live (via iHeartRadio)
Website hot933hits.com

KLIF-FM (93.3 FM, branded as "Hot 93.3") is a radio station licensed to serve Haltom City, Texas, USA. The station is owned by Cumulus Media and the broadcast license is held by Radio License Holding SRC LLC. Although KLIF-FM broadcasts a Top 40 (CHR) music format (with a rhythmic-lean), it is temporarily playing Classic Hip-Hop hits to the Dallas/Fort Worth metroplex in Texas.

The station's studios are located in the Victory Park district in Dallas just north of downtown, and the transmitter site is in West Dallas near the I-30/Loop 12 interchange.

KLIF-FM broadcasts in HD Radio. The main radio signal and HD-1 signal air the top 40 format. KLIF-FM had an HD2 signal initially started as a Dance format as "Energy 93.3 HD2". In 2009, it has switched to a simulcast of its AM News/Talk sister station KLIF 570 AM. As of February 2013, the simulcast has been relocated to KSCS 96.3 HD2, and KLIF-FM's HD2 signal is currently dark.

The KLIF calls have a long history of being associated with CHR/Top 40 music. The original KLIF at 1190 on the dial was Dallas/Fort Worth's most popular Top 40 music station from the 1950s through the 1970s.

KLIF-FM temporarily stopped transmitting its digital signals ("HD Radio") in late November 2011 and resumed in early January 2012. The HD signal ceased again sometime in the summer of 2014.

History and format[edit]

Marcos A. Rodriguez was the first to control the license after having successfully obtained it directly from the Federal Communications Commission (FCC). After his financing source defaulted, Rodriguez sold the license to Susquehanna Radio. Cumulus Media subsequently took control of the station in May 2006 as part of its acquisition of Susquehanna, instituted cost-cutting measures, and completely restored a classic rock format after the station had experimented with more recent rock offerings.

93.3 FM began broadcasting on October 31, 1996 as KNBR-FM "The Zone", with an adult alternative format. The call letters KNBR-FM were only short-term, as they were changed to KKZN to match the moniker on December 20, 1996. After a stunt with episodes of "The Bob Newhart Show", the station became KKMR "Merge" on August 31, 1999. The switch to KDBN "The Bone", with a classic rock format, occurred on January 3, 2002. This produced an initial spike in ratings, though the station lost much of that audience, as the years progressed.

On Friday, April 24, 2009, KDBN-FM changed its format with a weekend stunt, broadcasting only music by the Dave Matthews Band with limited commercial interruptions. The station completed the format switch back to Adult Album Alternative "FM 93.3 - Quality Rock" on Monday, April 27, 2009. On-air staff included The Regular Guys, a morning show syndicated from Atlanta, Alexis (middays) and Scott Gaines (afternoons).

Among former on-air staff were Gary Thompson (mornings), Pugs and Kelly (afternoons), Candy Stuart, Bo Roberts, Yvonne Monet, Jeff K, Carter, Channing, Jennifer Reed, Kat Von Erick, Debbie Sexxton, Squeky, Paladin, Logan, Barb Smith (traffic reporter), and Rich Phillips (sports reporter). However, this format would be short-lived, as the station's ratings failed to raise their already anemic numbers.

Previous i93 ident used from 2009 until 2014.

On September 2, 2009, the station began stunting again, urging listeners to tune in that Friday (September 4) at Noon.[1] At that time, the station launched a top 40 format as "i93", and on September 7, a callsign change to KLIF-FM was made.[2] As a reference to the station's I branding used for newer Cumulus-launched top 40 stations, the station's new top 40 format launched with The Black Eyed Peas' I Gotta Feeling. It currently competes with 106.1 KISS-FM, which aims at a much more younger audience.

The station was formerly an affiliate of the Dallas Cowboys Radio Network.[3] The old KDBN calls, as an abbreviation for Dallas Business News, were once used at 1480 AM in Dallas for a business news format from September 21, 1989 to September 4, 1991.

The KKZN callsign is currently in use on a Denver, Colorado, AM radio station.

KLIF is currently the flagship station for Nights Live with Adam Bomb.

In September 2014, websites were registered showing a possible rebranding or format change to rhythmic Top 40/CHR, urban, classic hits, oldies, smooth jazz, or rhythmic oldies as Hot 93.3, Hot Hits 93.3, Power 93, Power 93.3, Big 93.3, Gold 93.3, Gold Hits 93.3, Smooth Jazz 93.3, or 93.3 Jamz respectively. The registrations follows the recent hiring of former KBFF Program Director Louie Cruz for the same position at KLIF-FM. This station has not been able to make up ground on KHKS as it continues to hover right below a 2 share in the Dallas/Fort Worth Nielsen ratings of August 2014.[4] These rumors were confirmed on October 3 of that year, when 93.3 began running liners promoting that "Something New Arrives At 93.3" at 5 PM that day. While the station still maintains its Top 40 format as before, KLIF-FM began leaning towards rhythmic CHR.

On November 14, 2014, KLIF-FM began playing Classic hip hop songs during the holiday season, only to be upstaged an hour later by KSOC, who dropped their Urban AC direction to go full time with Classic Hip-Hop as "Boom 94.5." It is not known if this was done intentionally, or if KLIF-FM was trying to pull a pre-empted strike to bring the format first to the area before another station picked it up. The flip has also resulted in Mediabase changing KLIF's reporting status from Top 40/CHR to Rhythmic.[5]

Programming[edit]

  • Kannon in Your Mornings 6am-10am
  • Johnny O 10am-3pm
  • Maurice DeVoe 3pm-7pm
  • Adam Bomb Nights 7pm-11pm


References[edit]

  1. ^ Whitt, Richie (September 4, 2009). "Whitt's End: 9.4.09". Dallas Observer. 
  2. ^ Dallas watches the stunting at 93.3, and speculates about "KLIF-FM" - Radio-Info.com (released September 2, 2009)
  3. ^ "Dallas Cowboys on Radio". DallasCowboys.com. 
  4. ^ Cumulus Prepping Dallas CHR Relaunch - Radio Insight (released September 7, 2014)
  5. ^ "Classic Hip-Hop Duel Breaks Out In Dallas" from Radio Insight (November 15, 2014)

External links[edit]