KLIF-FM

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KLIF-FM
KLIF-FM0909.png
City of license Haltom City, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding i93
Slogan "Today's Hit Music"
Frequency 93.3 MHz (also on HD Radio)
First air date 1996 (as KNBR-FM)
Format Top 40 (CHR)
ERP 50,000 watts
HAAT 120 meters
Class C2
Facility ID 27299
Transmitter coordinates 32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278Coordinates: 32°46′44″N 96°55′22″W / 32.77889°N 96.92278°W / 32.77889; -96.92278
Callsign meaning K Legends Icons Favorites
(from its AM sister station)
Former callsigns KNBR-FM (1996)
KKZN (1996-1999)
KKMR (1999-2002)
KDBN (2002-2009)
Owner Cumulus Media Inc.
(Radio License Holding SRC LLC)
Sister stations KESN, KLIF, KPLX, KSCS, KTCK, KTCK-FM, WBAP-AM
Webcast Listen Live (via iHeartRadio)
Website i93hits.com

KLIF-FM (93.3 FM, branded as "i93") is a radio station licensed to serve Haltom City, Texas, USA. The station is owned by Cumulus Media and the broadcast license is held by Radio License Holding SRC LLC. KLIF-FM broadcasts a Top 40 (CHR) music format to the Dallas/Fort Worth metroplex in Texas.

The station's studios are located in the Victory Park district in Dallas just north of downtown, and the transmitter site is in West Dallas near the I-30/Loop 12 interchange.

KLIF FM broadcasts in HD Radio. The main radio signal and HD-1 signal air the top 40 format. KLIF-FM had an HD2 signal initially started as a Dance format as "Energy 93.3 HD2". In 2009, it has switched to a simulcast of its AM News/Talk (now News/Information since 2012) sister station KLIF 570 AM. As of February 2013, the simulcast has been relocated to KSCS 96.3 HD2 and KLIF-FM's HD2 signal is shut down.

The KLIF calls have a long history of being associated with CHR/Top 40 music. The original KLIF at 1190 on the dial was Dallas/Fort Worth's most popular Top 40 music station from the 1950s through the 1970s.

KLIF-FM temporarily stopped transmitting its digital signals ("HD Radio") in late November 2011 and resumed in early January 2012.

As of late 2012, the station has been leaning to a more mainstream direction dropping many old CHR/Adult Pop songs from its playlist, making the station no longer Hot AC leaning.[1]

History and format[edit]

Marcos A. Rodriguez was the first to control the license after having successfully obtained it directly from the Federal Communications Commission (FCC). After his financing source defaulted, Rodriguez sold the license to Susquehanna Radio. Cumulus Media subsequently took control of the station in May 2006 as part of its acquisition of Susquehanna, instituted cost-cutting measures, and completely restored a classic rock format after the station had experimented with more recent rock offerings.

93.3 FM began broadcasting on October 31, 1996 as KNBR-FM "The Zone", with an adult alternative format. The call letters KNBR-FM were only short-term, as they were changed to KKZN to match the moniker on December 20, 1996. After a stunt with episodes of "The Bob Newhart Show", the station became KKMR "Merge" on August 31, 1999. The switch to KDBN "The Bone", with a classic rock format, occurred on January 3, 2002. This produced an initial spike in ratings, though the station lost much of that audience, as the years progressed.

On Friday, April 24, 2009, KDBN-FM changed its format with a weekend stunt, broadcasting only music by the Dave Matthews Band with limited commercial interruptions. The station completed the format switch back to Adult Album Alternative "FM 93.3 - Quality Rock" on Monday, April 27, 2009. On-air staff included The Regular Guys, a morning show syndicated from Atlanta, Alexis (middays) and Scott Gaines (afternoons).


Among former on-air staff were Gary Thompson (mornings), Pugs and Kelly (afternoons), Candy Stuart, Bo Roberts, Yvonne Monet, Jeff K, Carter, Channing, Jennifer Reed, Kat Von Erick, Debbie Sexxton, Squeky, Paladin, Logan, Barb Smith (traffic reporter), and Rich Phillips (sports reporter). However, this format would be short-lived, as the stations ratings failed to raise their already anemic numbers.

On September 2, 2009, the station began stunting again, urging listeners to tune in Friday September 4 at Noon.[2] At that time, the station launched a top 40 format as "i93", and on the September 7, a callsign change to KLIF-FM was made.[3] As a reference to the station's I branding used for newer Cumulus-launched top 40 stations, the station's new top 40 format launched with The Black Eyed Peas' I Gotta Feeling. It currently competes with 106.1 KISS-FM, which aims at a much more younger audience over this station. In addition to that, KISS-FM is the flagship station to the internationally syndicated Kidd Kraddick in the Morning show, i93 is home to Kannon in Your Mornings.


The station was formerly an affiliate of the Dallas Cowboys Radio Network.[4] The old KDBN calls, as an abbreviation for Dallas Business News, were once used at 1480 AM in Dallas for a business news format from September 21, 1989 to September 4, 1991.

The KKZN callsign is currently in use on a Denver, Colorado, AM radio station.

KILF is currently the flagship station for Nights Live with Adam Bomb.

In September 2014, websites were registered showing a possible rebranding or format change to rhythmic Top 40/CHR, urban, classic hits, oldies, smooth jazz, or rhythmic oldies as Hot 93.3, Hot Hits 93.3, Power 93, Power 93.3, Big 93.3, Gold 93.3, Gold Hits 93.3, Smooth Jazz 93.3, or 93.3 Jamz respectively. The registrations follows the recent hiring of former KBFF Program Director Louie Cruz for the same position at KLIF-FM. This station has not been able to make up ground on KHKS as it continues to hover right below a 2 share in the Dallas/Fort Worth Nielsen ratings of August 2014.[5]

Programming[edit]

  • Kannon in Your Mornings 6am-10am
  • Johnny O 10am-3pm
  • Maurice DeVoe 3pm-7pm
  • Adam Bomb Nights 7pm-11pm


References[edit]

  1. ^ http://www.mediabase.com/mmrweb/7/stationplaylistrequest.asp?c_let=KLIF-fm
  2. ^ Whitt, Richie (September 4, 2009). "Whitt's End: 9.4.09". Dallas Observer. 
  3. ^ Dallas watches the stunting at 93.3, and speculates about "KLIF-FM" - Radio-Info.com (released September 2, 2009)
  4. ^ "Dallas Cowboys on Radio". DallasCowboys.com. 
  5. ^ Cumulus Prepping Dallas CHR Relaunch - Radio Insight (released September 7, 2014)

External links[edit]