LA's first and longest-running Spanish FM, debuting in 1975, KLVE has consistently been the market's leading Spanish station for decades, and also since the advent of Arbitron's PPM (electronic ratings measurement). With a weekly audience of roughly 2 million people, KLVE is widely regarded as the most successful Spanish-language radio station in the U.S.
The call sign and slogan comes from its past, when it played beautiful music songs in English. During the early 1970s, the station was a "Soft Rock" format station owned by California's PSA Airlines, and used the slogans "Something to Love", and "Get Your Rock Soft". It's been said[by whom?] that the on-air personalities on early 1970s KLVE and competing station KNX-FM, were the models for some of the characters featured on the hit television series 'WKRP in Cincinnati'.
This station is not related to K-LOVE, which is a network of English-language Christian radio stations based in Oregon. The HD2 signal, however, offers a Spanish Christian praise music genre. At one point the station was KKMD-FM a rock station before it became what it is today a Spanish station. * Note: Information regarding KKMD-FM cannot be found on any FCC record or in 'The History of Los Angeles Broadcasting'. The frequency of 107.5 FM in Los Angeles was the soft rock format KLVE-FM immediately prior to being acquired by the Spanish-based Liberman Broadcasting group.