The station was established on July 1, 1965 as WMKT, with a 500 watt daytime-only signal. In 1970, the station changed its call sign to KDAN and cycled through different formats before going bankrupt by 1983. At the time, the station was owned by Benita Soho of Los Angeles, doing business as Newport Broadcasting. The signal went dark for an extended period before signing back on as KMAP in early 1988. The station's last documented owner was KMAP Broadcasting of Tampa, Florida.