|City of license||Muscatine, Iowa|
|Branding||Vintage Sound 93.1 FM|
|First air date||June 1, 1996 (as KWCC)|
|Format||Album-oriented rock (AOR)|
|HAAT||117 m (384 ft)|
|Callsign meaning||K M a C South (previously simulcasted with 94.1 as Mac FM)|
|Former callsigns||KWCC (1996-2005)|
|Owner||Prairie Radio Communications
(WPW Broadcasting, Inc.)
|Sister stations||KWPC, KMCN, KCLN|
KMCS (93.1 FM) is a radio station licensed to Muscatine, Iowa and broadcasting an album-oriented rock (AOR) format under the branding Vintage Sound 93.1 FM. The station is currently owned by Prairie Radio Communications. The transmitter for KMCS is co-located with the transmitter of sister AM station KWPC in northwest Muscatine.
When not playing music, KMCS broadcasts live and local Muscatine area programming, mainly remote broadcasts of Muscatine area high-school sports, and occasional special broadcasts of community events, along with local air personalities Tony Loco, Dave Stiles, and Pippa.
Call Sign History
|Name (call signs)||Format|
|93 Country (KWCC)||Country (1996-2005)|
|Mac 93.1 FM (KMCS)||Adult Hits (2005–2013)|
|Vintage Sound 93.1||Adult Album Alternative (2013-present)|
The former KWCC was branded as 93 Country from its inauguration in 1996 until 2005. During this time, the station played a country music format, and mixed modern country with classic country. Syndicated programming included "Colleen's Classic Country USA" and "The Crook & Chase Countdown."
Mac FM 94.7 - 93.1: 2005 to 2013
In November 2005, the station switched to an adult hits format, along with Clinton-based sister station KZEG. Both stations were branded as "93.1 & 94.7 Mac FM," with the Muscatine station changing its call letters to KMCS (to stand for "Mac South"); KZEG switched its call letters to KMCN, to stand for "Mac North." The stated target of the stations, along with their home cities, is the "Quad Cities" market along the Iowa–Illinois border. The music mix included rock, pop and soul music, generally from the early 1970s to the present day.
George Lowe was the radio voice for Mac 93.1 FM.
Vintage Sound 93.1 FM: 2013 to present
Station on-air promotions began airing in December 2012, teasing big changes for the 93.1 FM frequency. The anticipated format switch to a "vintage rock" format was announced in January, with "Vintage Sound 93.1" formatting classic rock along with less-mainstream rock, classic blues and other genres. The new format was unveiled January 14, 2013, and was exclusive to the frequency; KMCN continued with the "Mac FM" format. On-air personalities were Anthony "Tony" Loconsole hosting mornings, and Pippa hosting afternoons.Dave Stiles later joined the lineup, hosting middays.
- "KMCS Call Sign History". United States Federal Communications Commission, audio division.
- "Quad Cities, IA/IL: KMCS/KMCN - 94.7/93.1 Mac FM". Lou Pickney. Retrieved 2007-05-07.
- Burke, David. "Radio station going "Vintage" - Quad-City Times". Lee Enterprises. Retrieved 12 January 2013.
- "Format Changes". Your Midwest Media. 12 January 2013. Retrieved 24 February 2013.
- Vintage Sound 93.1 FM Online
- Query the FCC's FM station database for KMCS
- Radio-Locator information on KMCS
- Query Nielsen Audio's FM station database for KMCS