KMGV

KMGV

City of license	Fresno, California
Broadcast area	Fresno, California
Branding	"Mega 97.9"
Slogan	Mega Oldies
Frequency	97.9 (MHz)
Format	Rhythmic Oldies
ERP	2,100 watts
HAAT	611 meters
Class	B
Facility ID	18409
Callsign meaning	K MeGa Variety
Owner	Peak Broadcasting
Webcast	Listen Live
Website	mega979.com

KMGV is located in the Fresno, California area and broadcasts at 97.9 FM. It is owned by Peak Broadcasting, which acquired KMGV, and several other Fresno market stations, in November 2006 from CBS Radio.

97.9 FM KMGV was originally owned by the McClatchy family. It was originally the FM sister station to KMJ, with the callsign KMJ-FM. Known as "Music 98", the station broadcast classical music, then pop standards. In the early 1980s the callsign was changed to KNAX and the format was changed to country. KNAX' competition at that time was KMAK, an AM station that had adopted the Country format around 1966. By 1985, KMAK had changed format to News/Talk, and KNAX was the sole Country outlet for the Fresno area.

This lasted until 1992 when 93.7 changed format to Country as "Kiss Country". Both stations co-existed until KNAX was sold to Henry Broadcasting, which also owned 93.7. The format of KNAX was altered to a mix of classic Country with a few currents at this time. The station adopted the nickname of "Kickin' Country 98", and the original KNAX logo was replaced.

In July 1996, KNAX & KRBT were sold from Osborn Communications to American Radio Systems, which would then Sell to Infinity Broadcasting in 1998.

In July 1998, with the emergence of a new format "Jammin Oldies" consiting of Classic R&B-Soul and Disco, The owners decided to take KNAX in a different direction and dropped country in favor of this current format and call letters KMGV, "Mega 97.9". Its current format is Rhythmic Oldies

KMGV was sold to Peak back in 2006.

External links

• KMGV Website
• Query the FCC's FM station database for KMGV
• Radio-Locator information on KMGV
• Query Arbitron's FM station database for KMGV