|City of license||Bridgeton, Missouri|
|Broadcast area||Greater St. Louis|
|Slogan||R&B and back in the day jams|
|Frequency||100.3 MHz FM (also on HD Radio) 100.3-2 FM-"100.3 The Beat" (Urban Contemporary)|
|First air date||September 1961 (as WOKZ-FM)|
|Format||Urban Adult Contemporary|
|Callsign meaning||K MaJic Missouri|
|Former callsigns||WOKZ-FM (1961-1978)
|Owner||Clear Channel Communications|
|Sister stations||KATZ, KBWX, KLOU, KSD, KSLZ|
KMJM (100.3 FM, "Majic 100.3") is a radio station serving the area of St. Louis, Missouri, USA, with an Urban Adult Contemporary format. The Clear Channel Communications outlet broadcasts at 100.3 FM MHz with an ERP of 17 kW and is licensed to Bridgeton, Missouri.
100.3 FM, which signed on in September 1961 as WOKZ-FM in Alton, Illinois, originally inherited the R&B format under the call letters WZEN, "Disco 100", then later on its call letters from its AM sister in the mid 1980s. But under its original owners, it was never successful and was always behind KMJM in terms of ratings and audience, which dates back to their days as rival Disco music outlets in the late 1970s.
Disco 100/Jazz 100/The Beat
After KMJM's owners bought KATZ and became its sister station in the 1990s, they would go through a flux of formats, including Smooth jazz and Urban AC. But that all came to an end on April 1, 1999, when, after KATZ relocated from the AM position, it swapped formats with KMJM. KMJM picked up the Urban AC format of KATZ; in return, KATZ picked up the urban contemporary format from KMJM. For a while, it had performed successfully under Clear Channel ownership and had proven to be a good complement to Rhythmic-leaning Top 40 sister KSLZ. Its competitors were Urban station WHHL and Urban AC station WFUN-FM (WFUN has since changed to an urban oldies format). KATZ-AM is now an Urban Gospel station.
KATZ-FM had picked up the Steve Harvey Morning Show, which is syndicated through Premiere Radio Networks, owned by KATZ-FM parent Clear Channel Communications, on November 27, 2006. At first, it seemed that KMJM should have gotten the show because it plays music on an Urban AC format due to Steve's history of not playing songs with "questionable" content – primarily rap. But KATZ was chosen because Clear Channel did not see it fit to replace Tony Scott, who was doing AM drive at KMJM. At first it was odd, but KATZ was now among many Urban Hip Hop stations with a free pass to air the Black-adult aimed Steve Harvey Morning Show along with others such as KPRS in Kansas City, WKKV in Milwaukee, KDAY in Los Angeles, and WJHM in Orlando for example.
However, after changes in programming at the Clear Channel St. Louis cluster, the Steve Harvey Morning Show now runs on KMJM, with former morning host Tony Scott now being heard in PM Drive.
"Beat" Ends; "Sound" Debuts
In September 2009, the station's ratings began to slide. Clear Channel announced that they would end "The Beat" and go with a new format, with "The Beat" being relocated to the station's secondary HD Radio subchannel. At 12 PM local time on October 30, 2009, after playing Boyz II Men's End of the Road, KATZ-FM began stunting with Halloween music as "Halloween 100.3". On November 1, the station began stunting with Christmas music under the name "Christmas 100.3". Finally, at 12:01AM on December 26, 2009, 100.3 The Sound debuted with a Modern Adult Contemporary/Modern Rock hybrid format and new call letters WSDD. The first song played on the new station was Owl City's Fireflies. On October 2, 2010, WSDD moved its transmitter to Overland, Missouri and its city of license to Bridgeton, Missouri. Despite an overall decrease in power, the new signal now covers a greater portion of the population core of the St. Louis area.
Gen X Radio
On December 26, 2010, exactly one year after its debut, WSDD flipped to an all-90s hits format and adopted the "GenX Radio" moniker. The first song on "GenX Radio" was "Get Ready For This" by 2 Unlimited. Although the format emphasized songs from the 1990s, they also played hits from the 1980s, 2000s, and some remaining currents from the previous format. On January 3, 2011, WSDD changed their call letters to WSGX to go with the "Gen X" branding.
Majic Moves to 100.3
On November 7, 2012, at 9 AM, just five months after The Brew's debut, KBWX ended the classic rock format, and became the new home of KMJM's urban adult contemporary format, and rebranded as "Majic 100.3" (their former frequency, 104.9 FM, flipped to Rhythmic CHR and took the KBWX calls, while 100.3 received the KMJM-FM call letters). In March 2013, the station shifted its playlist to include more current and recurrent hip hop, similar to KMJM's former wide-ranging urban contemporary format before altering to Urban AC in 1999.
- Query the FCC's FM station database for KMJM
- Radio-Locator information on KMJM
- Query Nielsen Audio's FM station database for KMJM