KMMX

KMMX

City of license	Tahoka, Texas
Broadcast area	Lubbock, Texas
Branding	Mix 100
Slogan	"Lubbock's Hit Music Station"
Frequency	100.3 MHz
First air date	1996
Format	Top 40 (CHR)
ERP	100,000 watts
HAAT	269 meters
Class	C1
Facility ID	86
Callsign meaning	K M MiX
Owner	Wilks Broadcast Group
Webcast	Listen Live
Website	mix100.net

KMMX (100.3 FM), known as "Mix 100", is a Hot Adult Contemporary formatted radio station licensed to Tahoka, Texas, and serving the greater Lubbock, Texas, area.

History

KMMX-FM originally signed on as "Mix 104.7" as a Soft AC. However, the station suffered from weak signal penetration into the Lubbock market. In the 1990s, a frequency swap with another market allowed KMMX to occupy the 100.3 frequency. By May 1997, the station became more of a CHR leaning Hot AC format with live air personalities, using the slogan "A 50/50 Mix Of The 80s & 90s." This was a response to the loss of KRLB 99.5 "The Music Station," which, as a result of the sale of Mainstream CHR Z102 to KRLB's parent company, changed formats from Hot Adult Contemporary to Classic Rock.

In 1998, KMMX-FM dropped the ".3" from their name to a simplified "Mix 100 - Your Music Fix". In 1999, the station again changed slogans to "The Best Mix Of The 80s, 90s, & Today".

Briefly in 2003, the station used the slogan "Lubbock's # 1 Hit music station." For much of the 2000s Mix 100 was "Lubbock's Pop-Rock", a hybrid adult top-40/Hot AC station. Mix 100 shifted formats to mainstream CHR in 2010.

Programming

Mix 100 became the first radio station in Lubbock to carry the syndicated morning show "Kidd Kraddick in the Morning" in June 2001.

External links

• KMMF official website
• Query the FCC's FM station database for KMMX
• Radio-Locator information on KMMX
• Query Arbitron's FM station database for KMMX