KMVK

KMVK

Logos for KMVK's primary and secondary channels
City of license	Fort Worth, Texas
Broadcast area	Dallas/Fort Worth
Branding	Mega 107.5
Slogan	#1 En Exitos (translated as "Number One in Hits")
Frequency	107.5 MHz (also on HD Radio) 107.5 HD-2 for "The Oasis" (Smooth Jazz)
First air date	1965 (as KNOK)
Format	Spanish Rhythmic AC
ERP	16,500 watts
HAAT	574.2 meters
Class	C1
Facility ID	23440
Callsign meaning	"MOViN" (previous format)
Former callsigns	KNOK (1965-1985) KDLZ (1985-1988) KMEZ (1988-1991) KCDU (1991-1992) KOAI (1992-2006)
Owner	CBS Radio (CBS Radio Texas, Inc.)
Sister stations	KJKK, KLUV, KRLD, KRLD-FM, KVIL also part of CBS Corp. cluster: TV stations KTVT and KTXA
Webcast	Listen Live
Website	mega1075.com

KMVK (107.5 FM, "Mega 107.5"), is a Spanish rhythmic contemporary-formatted station serving the Dallas–Fort Worth Metroplex in Texas. The station is owned and operated by CBS Radio.

History

KNOK/KDLZ

107.5 would sign on in 1965 as KNOK, an R&B and Soul station. It was simulcast of its then-sister station KNOK-AM 970 (now KHVN), owned by Chatham Corporation. In 1985, the station became KDLZ while retaining its R&B format. The signal was increased and studios were moved to Cedar Hill after their original studios in Fort Worth were destroyed by fire.

EZ 107.5/The Oasis

Smooth Jazz 107.5 The Oasis ident used from 1992 to 2003.

In 1988, the owners of KJMZ, Granum Communications, would purchase KDLZ and move their former Easy listening format as KMEZ to KDLZ. The station would be sold to Infinity Broadcasting in 1991, who would flip the station and format to KCDU as "CD 107.5" with a short-lived classic rock format. The Smooth Jazz format began in 1992 (which had originally broadcasted on the 106.1 frequency) with the new call letters KOAI as "The Oasis" (prior to the format change, the KMEZ call letters were reassigned to a New Orleans, Louisiana station and carries an Urban Adult Contemporary format). In 1996, KOAI was one of 3 radio stations that fell victim to the radio tower collapse in Cedar Hill on October 12th of that year. KOAI, as well as sister stations KRBV (now KJKK) and KYNG (now KRLD-FM), scrambled to get their stations back on the air through an auxiliary tower. "The Oasis"' ratings seemed to escape unscathed in the Fall book that year, but the fate was otherwise at the other 2 stations. During its 14-year tenure, it has enjoyed a loyal following. But on Monday, October 2, 2006 at 5 pm (CDT), KOAI changed its format to rhythm-based AC as "Movin' 107.5."

Movin 107.5 logo used 2006-2009.

Much of "The Oasis" programming continues to be broadcast on the station's "HD-2" (KMVK's digital channel 2), and online. The station's logo and branding as was identical to MOViN radio station KVMX (now KXJM) in Portland, Oregon (then owned by CBS Radio, but is now owned by Clear Channel Communications after being sold) until they changed formats to Rhythmic Top 40.

On February 17, 2009, at Noon, after playing "Vogue" by Madonna, the station launched a Spanish Hot adult contemporary format as "Mega 107.5." As of 2010, "Mega 107.5" has shifted to a Spanish rhythmic contemporary playlist (similar to its MOViN predecessor) with a few English-language hits in between. It was competing head-on with KESS-FM (La Kalle 107.9) for over 2 years, until that station's owner, Univision Radio, switched it to a simulcast of KDXX, leaving KMVK the only Latin Pop-formatted station in the Metroplex.

This station used to broadcast with 100,000 watts but applied for a power reduction to 25,000 watts and later for even less power.

Controversy

Since the radio station change to "Movin 107.5" on October 2, 2006, much emotion and criticism was seen on The Oasis Blog by some loyal listeners of KOAI. Many demanded that the Smooth Jazz format be reinstated. KNTU-FM is the only jazz station in the Metroplex, but not every listener can get KNTU because of the weaker signal. (see KNTU's Coverage Map).

Mega 107.5 ident used 2009-2010.

A similar situation occurred in Philadelphia, Pennsylvania, where Clear Channel flipped its smooth jazz station WJJZ to the Rhythmic AC format and rebranded it as "My 106.1". After many former listeners vented their anger over the change, they finally got some welcome news in October 2006, when Greater Media announced that the WJJZ call letters were revived at a new frequency (97.5 FM), and that some of its airstaff was returning. The announcement came two months after the original WJJZ was removed. WJJZ returned to the Philadelphia airwaves on November 17, 2006, and stayed on the air until September 5, 2008.

There was an attempt at a regular smooth-jazz show on KVIL ("103.7 Lite FM"), hosted by former KOAI disc jockey Tempie Lindsey. However, it has since been canceled.

Programming

Morning show: Cristina Zuniga who previously worked for Univision Radio in Dallas. Liz is the midday host, who's also at Mega 101 in Houston. The APD and afternoon guy is Eddie J and the night is conducted by Dallas popular deejay Horacio, "Pelos Parados".

KMVK is also the Spanish-language co-flagship station of the Dallas Cowboys (with KFLC).

External links

• Mega 107.5 official website
• Smooth Jazz 107.5 HD 2 official website
• Query the FCC's FM station database for KMVK
• Radio-Locator information on KMVK
• Query Arbitron's FM station database for KMVK
• DFW Radio Archives