KNIV

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KNIV
104.7 Preferida.jpg
City of license Lyman, Wyoming
Broadcast area Salt Lake City, Utah
Branding 104.7 Mi Preferida
Frequency 104.7 MHz
First air date 1989 (as KBXQ-FM at 104.9)
Format Regional Mexican
ERP 89,000 watts
HAAT 647 meters (2,123 ft)
Class C
Facility ID 20304
Transmitter coordinates 40°52′16″N 110°59′43″W / 40.87111°N 110.99528°W / 40.87111; -110.99528
Former callsigns KBXQ-FM (1989-1992)
KGSC (1992-1993)
KNFL-FM (1993-1999)
KNFL (1999-2001)
KACE (9/1/2001-9/11/2001)
KNFL (9/2001-10/2001)
KENT (2001-2002)
KBNZ (2002-2005)
KYLZ (2005-2011)
KZNS-FM (2/2011-7/2011)
Former frequencies 104.9 MHz (1989-2005)
Owner Simmons Media Group
Website www.mipreferidafm.com/home

KNIV (104.7 FM) is a radio station broadcasting a regional Mexican format. Licensed to Lyman, Wyoming, USA, it serves the Salt Lake City area. The station is currently owned by Simmons Media Group.[1]

Throughout the late 2000s, the station went through several formats before settling on adult album alternative, and becoming "104.7 The Point".

Until February 1, 2011, the station featured locally programmed music from the 1980s, 1990s, 2000s and today, formerly heard on 101.9 The End (KENZ). The End in April 2010 abandoned its Adult Album Alternative (Triple A) format and then became "Gen X Radio," playing an eclectic mix of 1990s and 2000s Top 40 music.[2] In Early 2011, KENZ returned to its previous format, going against KYLZ for a short period of time.

On June 18, 2010, 3 Points Media, KYLZ's owners, announced that it was selling the station, along with KUDD and KUUU to Simmons Media Group. Pending FCC approval, the companies will continue to operate separately until a plan to divest several properties to comply with FCC ownership rules is announced.[3]

On February 1, 2011, KYLZ changed its format to sports, branded as "The Zone", simulcasting KZNS 1280 AM Salt Lake City, Utah. On February 3, 2011 KYLZ changed its call letters to KZNS-FM to reflect the new format.[4]

On July 7, 2011 KZNS-FM's sports format moved to KZZQ 97.5 FM Coalville, Utah (formerly active rock as "The Blaze"), while the 104.7 frequency changed its format to regional Mexican. On July 15, 2011 KZNS-FM (those calls moved to 97.5 FM) changed their call letters to KNIV.

As of mid-2013, "Mi Preferida" had moved into the top Spanish-language spot in the Salt Lake metro area, and is widely considered by local Hispanics to be their preferred station for hit regional Mexican music. Average age of listenership was 52% male and about 23 years old, though listeners of each age demographic were present.

As of late 2014, the station had added an oldies Wednesday to the early programming mix, effectively pulling in a more traditional and aged listener. Metro-area visitors to the station's MiPreferidaFM.com also began to be numerous, in the tens-of-thousands.

In early 2015, the station boasted 3 local DJ's, whereas competing Spanish-language radio stations claimed a single DJ or no local DJ.

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