|City of license||La Vista, Nebraska|
|Broadcast area||Lincoln/Omaha, Nebraska|
|Branding||101.9 The Keg|
|First air date||1958-06-22 (as KFMQ at 95.3)|
|Former callsigns||KFMQ (1958-1992)
|Former frequencies||95.3 MHz (1958-1973)|
|Owner||NRG Media, LLC - Omaha Radio Group|
KOOO (101.9 FM, "101.9 The Keg") is a radio station broadcasting a classic rock music format. Licensed to La Vista, Nebraska, USA, the station serves the Lincoln and Omaha areas. The station is currently owned by NRG Media, LLC. Its studios are located on Dodge Street at 50th Avenue in Midtown Omaha, and its transmitter site is located southwest of Springfield, Nebraska.
The station was assigned the call letters KFMQ-FM beginning in 1958. On 1992-10-30, the station changed its call sign to KYNN, then on 1995-04-01 to KGDE, then on 1995-04-03 to KYNN, and on 1997-04-17 to KGDE. On 1998-04-24 the call letters changed again to KZFX, then on 2002-02-01 to KLTQ, and finally on 2007-12-28 to the current KOOO. KOOO was previously assigned to a Dallas, Texas station (which was also known as KEWS-FM for a time). Before that, KOOO was a country music station in Omaha, simulcasting on 1420 AM and 104.5 FM.
From 1973 to 1992, 101.9 was known as "Q102, Nebraska's Rock & Roll Legend", carrying an Album Oriented Rock format, until, without warning, dropping the format and flipping to "Omaha's Young Country, 101.9 KYNN". While the "Hit Kicker" began to gnaw its way up the ratings chart, the station failed to make money, and was sold. In 1995, after stunting with an automated countdown, 101.9 became Nebraska's first alternative rock station as "101.9/107.7 The Edge", with a translator to better cover Omaha. Ironically, the move from Rock to Alternative would have made sense prior to the attempted country format, but the format didn't exist commercially yet. On April 10th, 1998, 101.9 The Edge signed off at 3PM and began stunting by playing It's the End of the World as We Know It (And I Feel Fine) by R.E.M until 8PM before going into a simulcast of Sweet 98 and flipping to classic hits as "101.9 The Fox" on the 13th at 5:30 AM. The Fox ended on February 1st, 2002, as 101.9 began stunting with the song "Winter Wonderland" on a loop until flipping to AC as "Lite Rock 101.9" on the 4th at 9AM. The format lasted until December 26th, 2007, when 101.9 flipped to Adult Hits as "101.9 The Big O".
On August 11th, 2014, 101.9's website changed to whatever1019.com, and the logo was replaced by a picture of a genie's lamp, with the words, "WHAT'S YOUR WISH?". At the same time, KOOO removed all imaging on the former Big O. The new format, according to website registration, was to be country as 101.9 The Hog. These rumors were confirmed, as 101.9 began running liners the following day saying that the following day at 4PM, "your wish will come true". 1019thehog.com also ran a countdown clock to the same time, saying the similar "Your Wish Comes True [*] days [*] hours [*] minutes [*] seconds August 13, 2014". However, in a similar way as WRNW in Milwaukee did so in 2004, KOOO instead flipped to 80s-based Classic Rock as 101.9 The Keg at the promised time. The last song on 101.9 The Big O was Goodbye by Night Ranger.
- Query the FCC's FM station database for KOOO
- Radio-Locator information on KOOO
- Query Nielsen Audio's FM station database for KOOO
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