KOOO

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KOOO
City of license La Vista, Nebraska
Broadcast area Lincoln/Omaha, Nebraska
Branding 101.9 The Keg
Slogan Let's Rock!
Frequency 101.9 MHz
First air date 1958-06-22 (as KFMQ at 95.3)
Format Classic rock
ERP 100,000 watts
HAAT 365 meters
Class C0
Facility ID 35067
Transmitter coordinates 41°03′1.00″N 96°11′33.00″W / 41.0502778°N 96.1925000°W / 41.0502778; -96.1925000
Former callsigns KFMQ (1958-1992)
KYNN (1992-1994)
KGDE (1994-1998)
KZFX (1998-2002)
KLTQ (2002-2007)
Former frequencies 95.3 MHz (1958-1973)
Owner NRG Media, LLC - Omaha Radio Group
Webcast Listen Live
Website 1019thekeg.com

KOOO (101.9 FM, "101.9 The Keg") is a radio station broadcasting a classic rock music format.[1] Licensed to La Vista, Nebraska, USA, the station serves the Lincoln and Omaha areas. The station is currently owned by NRG Media, LLC.[2]

History[edit]

The station was assigned the call letters KFMQ-FM beginning in 1958. On 1992-10-30, the station changed its call sign to KYNN, then on 1995-04-01 to KGDE, then on 1995-04-03 to KYNN, and on 1997-04-17 to KGDE. On 1998-04-24 the call letters changed again to KZFX, then on 2002-02-01 to KLTQ, and finally on 2007-12-28 to the current KOOO.[3] KOOO was previously assigned to a Dallas, Texas station (which was also known as KEWS-FM for a time). Before that, KOOO was a country music station in Omaha, simulcasting on 1420 AM and 104.5 FM.

From 1969 to 1992, 101.9 was known as "Q102, Nebraska's Rock & Roll Legend", carrying an Album Oriented Rock format, until, without warning, dropping the format and flipping to "Omaha's Young Country, 101.9 KYNN". While the "Hit Kicker" began to gnaw its way up the ratings chart, the station failed to make money, and was sold. In 1995, after stunting with an automated countdown, 101.9 became Nebraska's first alternative rock station as "101.9/107.7 The Edge", with a translator to better cover Omaha. Ironically, the move from Rock to Alternative would have made sense prior to the attempted country format, but the format didn't exist commercially yet. On April 10th, 1998, 101.9 The Edge signed off at 3PM and began stunting by playing It's the End of the World as We Know It (And I Feel Fine) by R.E.M until 8PM before going into a simulcast of Sweet 98 and flipping to classic hits as "101.9 The Fox" on the 13th at 5:30 AM. The Fox ended on February 1st, 2002, as 101.9 began stunting with the song "Winter Wonderland" on a loop until flipping to AC as "Lite Rock 101.9" on the 4th at 9AM. The format lasted until December 26th, 2007, when 101.9 flipped to Adult Hits as "101.9 The Big O".

On August 11th, 2014, 101.9's website has changed to whatever1019.com, and the logo was replaced by a picture of a genie's lamp, with the words, "WHAT'S YOUR WISH?". At the same time, KOOO removed all imaging on the former Big O. The new format, according to website registration, was to be country as 101.9 The Hog.[4] These rumors were confirmed, as 101.9 began running liners the following day saying that the following day at 4PM, "your wish will come true". 1019thehog.com also ran a countdown clock to the same time, saying the similar "You Wish Comes True [] days [] hours [] minutes [] seconds August 13, 2014". However, in a similar way as WRNW in Milwaukee did it in 2004, KOOO instead flipped to 80s-based Classic Rock as 101.9 The Keg at the promised time. The last song on 101.9 The Big O was Goodbye by Night Ranger.

[edit]

OmahaKOOOlogo.jpg

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