KPHW

KPHW

Kaneohe, Hawaii
Broadcast area	Honolulu, Hawaii
Branding	"POWER 104.3"
Slogan	"Hawaii's #1 For The Most Hip-Hop And Hits!"
Frequency	104.3 (MHz)
First air date	1997
Format	Rhythmic Contemporary
ERP	74,000 watts
HAAT	645 meters
Class	C
Facility ID	27424
Callsign meaning	Power HaWaii
Owner	Cox Radio
Webcast	Listen Live
Website	power1043.com

KPHW (104.3 FM) is a Rhythmic Top 40 station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market. The Cox Radio outlet known as Power 104.3 (billed as "Hawaii's #1 For The Most Hip Hop And Hits"), broadcasts at 104.3 MHz with an ERP of 74 kW. It is also transmitting on Oceanic Time Warner Cable digital channel 858 for the entire state of Hawaii.

History

The station hit the airwaves in 1997 as KXME, Xtreme Radio @ 104.3 from 1997 to 2001, and 104-3 XME Hawaii's #1 Hit Music Station from 2001 to 2004, and offered a Mainstream Top 40 direction that focused on Hip hop and Modern Rock hits. During the early years of the station, it tended to play very unusual music on the station, including one of the first instances of playing a heavily edited version of the Insane Clown Posse's Boogeyman. It proved to be a success at first, but by 1998 it would wear out its welcome, resulting in the station dropping the Modern Rock tracks and shifting to a Rhythmic Top 40 direction. It is currently one of five Rhythmic Top 40 outlets in Hawaii, and one of two Rhythmic Top 40 outlets in the Honolulu market, the competition being KDDB 102.7 Da Bomb.

Programming

In 2004 it changed its call letters to KPHW and adopted the "Power 104.3" handle to reflect its current position and focus on R&B/Hip-Hop product, but by 2010 it began moving more towards Rhythmic Pop tracks, which became more noticeable after the recent departures of Top 40/CHR rival KQMQ and longtime Rhythmic rival KIKI. Power 104.3 heavily promotes its 52 minute music hours with only 8 minute stop-sets and very clean language (a common practice among Cox Radio outlets). Notable on-air personalities inclide "KC and Taka" in the morning, "Island Boy" in the afternoons, and Micah Banks in the evenings.

External links

• Power 104.3's website
• Query the FCC's FM station database for KPHW
• Radio-Locator information on KPHW
• Query Arbitron's FM station database for KPHW