|City of license||Phoenix, Arizona|
|Broadcast area||Phoenix, Arizona|
|Branding||98.7 The Peak|
|Slogan||It's All About the Variety|
|Frequency||98.7 MHz (also on HD Radio) 98.7HD2 Totally 80s|
|First air date||July 1960 (as KTAR-FM)
April 8, 2004 (as KPKX)
|Callsign meaning||K PeaK PhoeniX|
|Former callsigns||KTAR-FM (1960-1974)
98.7 FM signed on in July 1960 as KTAR-FM, co-owned with KTAR and KTAR-TV (now KPNX). In the mid-1970s, the station became KBBC broadcasting easy listening music programming. KBBC became one of the nation's pioneers in a format that became known as "Soft Rock" under the programming direction of J.D. Freeman who moved over from KNIX-FM afternoon drive.
In 1982, the format evolved into a soft adult contemporary music format branded as "K-Lite" along with a change of call letters to KKLT. The staff included program director Marc McCoy and General Sales Manager, Ken Hoag
On May 28, 2004, the format was changed to adult hits (along with a change of call letters to KPKX on May 9, 2005). The first song on "The Peak" was "A Change Would Do You Good" by Sheryl Crow. Since then, various format tweaks have molded the station into the true variety frequency it is today. The station is now known as "98.7 The Peak".
KPKX's HD Radio signal is multiplexed. The main signal is a simulcast of KPKX's Adult Hits programming. The second channel carries The Peak's Totally 80s Channel a commercial-free, DJ-free, 80s pop hits format.
Usually on the first weekend of the summer months KPKX does music specials:
- May- Entire music library from A to Z.
- June- All the music from the 2000s.
- July- All the music from the 90s.
- August- All the music from the 80s.
- September- Entire music library from Z to A.
- Station website
- Query the FCC's FM station database for KPKX
- Radio-Locator information on KPKX
- Query Nielsen Audio's FM station database for KPKX