KPRC (AM)

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For the former TV sister station, see KPRC-TV.
KPRC
KPRC Radio Mojo.png
City of license Houston, Texas
Broadcast area Greater Houston
Branding AM 950 KPRC
Slogan Houston's More Stimulating Talk Radio
Frequency 950 kHz (also on HD Radio)
First air date 1925
Format Talk
Power 5,000 watts
Class B
Facility ID 9644
Transmitter coordinates 29°48′19″N 95°16′43″W / 29.80528°N 95.27861°W / 29.80528; -95.27861
Callsign meaning Kotton Port Rail Center
(City Slogan)
Affiliations Westwood One
Owner Clear Channel
(CCB Texas Licenses, Inc.)
Sister stations KBME, KQBT, KODA, KTBZ, KTRH
Website www.950kprc.com

KPRC (950 AM) is a talk radio station in Houston, Texas, branded as "AM 950 KPRC". It was started in 1925 and is the oldest surviving radio station in Houston. KPRC is owned by Clear Channel Communications. The station's studios are located along the West Loop Freeway in the city's Uptown district, and the transmitter site is located in the Settegast neighborhood on the northeast side.

The station airs local shows including The Walton & Johnson Show (syndicated via FOX News Radio), Micheal Garfield and Matt Patrick (who also hosts the KTRH Morning News). Syndicated programs include Glen Beck, Outlaw Dave and Dennis Miller. It occasionally airs news information featuring anchors from KPRC-TV.

The station previously aired a news/talk format branded as Talkradio 950 KPRC, with Fox News Radio updates and conservative personalities like Rush Limbaugh, Sean Hannity, and Glenn Beck. Until March 19, 2013 the station was branded The 950 - Radio Mojo as a hot talk format, although its format was still regular talk.

History[edit]

In 1923 Ross Sterling Jr. took a course on broadcasting at the YMCA in Houston. His father, Ross Sterling Sr., met the instructor, Alfred P. Daniel (of Houston's station WCAK), and discussed starting a radio station affiliated with the Houston Post. William P. Hobby, the president and publisher of the Post, asked Sterling to launch the radio station. Before a 500 watt transmitter ordered from the Westinghouse Electric Manufacturing Co. arrived in Houston, Sterling Jr. died. Sterling Sr., mourning the loss of his son, put the still crated transmitter in storage. Over one year later, Daniel approached Sterling Sr. and asked about proceeding with the establishment of the radio station. Sterling Sr. agreed with the idea and moved forward with establishing the station. KPRC's first broadcast occurred on Saturday May 9, 1925, with Daniel as the station's first announcer and program director. The federal license granting permission for radio broadcasts on 920 kHz was issued on the 13th of May. Although the call letters appear to stand for Post Radio Company, they actually stand for Kotton Port Rail Center.[1]

In 1927, it interrupted its scheduled programming to give out dispatches for Houston's Police Department.[2]

In 1941, KPRC moved to its current frequency of 950kHz under terms of the NARBA treaty. On December 24, 1946 KPRC-FM signed on the air. In 1950, the Hobbys purchased KLEE-TV (channel 2) and renamed it KPRC-TV. In 1983, after the Post was sold, the Hobby family's broadcast holdings were reorganized into H&C Communications. The Hobbys began to liquidate their broadcasting assets in 1993, selling KPRC radio to the Sunbelt Broadcasting Company, a local company that also bought KSEV (but unrelated to the Nevada-based television station owner Sunbelt Communications Company). The Hobbys sold KPRC-TV to Post-Newsweek Stations the next year. Sunbelt, in turn, sold KPRC radio to its current owner, Clear Channel, in 1995.[citation needed]

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