KPSE-LP

KPSE-LP

Palm Springs, California
Branding	My 13 Palm Springs KMIR 6 News
Slogan	Valley's Prime Entertainment Station & Right Here. Right Now.
Channels	Analog: 50 (UHF)
Affiliations	MyNetworkTV
Owner	Journal Communications (Journal Broadcast Corporation)
First air date	January 3, 2000
Call letters' meaning	Palm Springs Entertainment
Sister station(s)	KMIR-TV, KTNV-TV
Former affiliations	UPN (2000-2006) TheCoolTV (secondary)
Transmitter power	9.9 kW
Height	194 m
Class	LP
Facility ID	51660
Transmitter coordinates	33°52′0.0″N 116°26′59.0″W

KPSE-LP is the MyNetworkTV-affiliated television station for Southern California's Coachella Valley. Licensed to Palm Springs, it broadcasts a low-powered analog signal on UHF channel 50 from a transmitter on Edom Hill in Cathedral City. The station can also be seen on Time Warner Cable channel 13 (hence the on-air branding My 13 Palm Springs). Owned by Journal Communications, KPSE is sister to NBC affiliate KMIR-TV and the two outlets share studios on Park View Drive in Palm Desert. Syndicated programming on this station includes The Big Bang Theory, Friends, 30 Rock, and The Office among others.

History

The station signed-on January 3, 2000 as the market's first locally-based UPN affiliate. Owned by Mirage Media, it immediately replaced Los Angeles's KCOP on Coachella Valley's Time Warner Cable system which had been serving as the de-facto affiliate for Palm Springs. As is the case of most other television stations in the area, KPSE only airs a low-powered analog signal with no digital simulcast in order to protect transmissions from full-powered stations in Los Angeles. On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined network would be called The CW.

The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner. On February 22, News Corporation announced it would start up another new network called MyNetworkTV. This new service, which would be sister to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television. MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming Independent. It was also created to compete against The CW. At some point in time, cable-only WB station "KCWB" was picked to be the Palm Springs outlet for The CW.

Since it was controlled and managed by ABC affiliate KESQ-TV, that station signed-on a new low-powered analog signal (KCWQ-LP) and digital subchannel (of KESQ) to offer non-cable subscribers access to the new network. Eventually, it was made public KPSE would join MyNetworkTV which happened on September 5 while "KCWB" became part of The CW through The CW Plus on September 18, 2006. On September 26, 2007, Journal Communications (owner of KMIR) announced its purchase of KPSE from Mirage Media for $4.7 million with the transaction receiving approval January 28, 2008. This station has an application to perform a "flash-cut" to digital on UHF channel 50 with the call sign KPSE-LD.

Along with other major Coachella Valley stations, KPSE identifies itself on-air using its cable designation rather than its over-the-air analog channel position. This unusual practice (also common in the Fort Myers/Naples, Florida market) stems in part from Palm Springs's exceptionally high cable penetration rate of 80.5% which is one of the highest in the United States. Until recently, the station offered programming from TheCoolTV in a secondary arrangement. That network could be seen weekday mornings from 6 until 9, Saturday mornings from 5 to noon, and Sunday afternoons from noon until 2:30.

Newscasts

Sister station KMIR produces three local news broadcasts for KPSE. This includes a two-hour extension of the NBC affiliate's weekday morning show. Known as KMIR 6 News Today on My 13, the program can be seen from 7 until 9 offering a local alternative to Today. There is a nightly prime time newscast called KMIR 6 News at 10 on My 13 that runs for thirty minutes. All KPSE broadcasts compete with local news seen on Class A Fox affiliate KDFX-CA that is produced by rival KESQ. Since KMIR does not operate a weather department of its own, sister station ABC affiliate KTNV-TV in Las Vegas, Nevada provides all forecasts taped in advance. The segments originate from that outlet's facilities on South Valley View Boulevard in Spring Valley, Nevada. There is currently no sports department either.

Anchors

• Christina Pascucci - weekday mornings
• Gino LaMont - weeknights
• Elizabeth Beaubien - weeknights
• Anthony Alvarez - weekends and multimedia journalist

Lifestyle Weather Team

• Bryan Scofield (NWA Seal of Approval) - weeknights
• Mike Tsolinas (AMS Seal of Approval) - weekday mornings
• Ashlee DeMartino - weekends

Reporters

• Manny dela Rosa - Promotions, Marketing, and Creative Services Director (also "Manny the Movie Guy" film critic and heard on KPSI-FM 100.5)
• Angela Monroe - videojournalist and fill-in news anchor
• Jessica Flores - videojournalist
• Adrianna Weingold

External links

• KPSE-LP "My 13 Palm Springs"
• KMIR-TV
• Query the FCC's TV station database for KPSE-LP