|City of license||West Fargo, North Dakota|
|Branding||Willie @ 1660|
|Slogan||Country Legends Live Here!|
|First air date||1960s (as KUTT at 1550)|
|Power||10,000 watts (day)
1,000 watts (night)
|Former callsigns||KUTT (1960s)
|Former frequencies||1550 kHz (1960s-2000)|
|Owner||Radio FM Media
(Radio Fargo-Moorhead, Inc.)
|Sister stations||KBMW, KLTA, KPFX, KQWB-FM, KBVB|
KQWB (1660 AM kHz) is a radio station located in Fargo, North Dakota (licensed by the Federal Communications Commission (FCC) to adjacent West Fargo, North Dakota), owned by Jim Ingstad's Radio FM Media, airing a Classic Country format with the moniker "Willie 1660".
KQWB previously held the call letters KUTT in the 1960s. It later adopted the KQWB call letters, and was a Top 40 station for many years. In the 1980s KQWB added AM Stereo to the station. It then switched to an all-sports format in the early 1990s and changed its call letters to KQFN ("The Fan"). In 1995, the station reverted to the KQWB call letters, airing an easy listening format as "Star 1550" (as they were at 1550 on the AM dial at that time.)
In 2000, the station switched from 1550 kHz to 1660 kHz. The 1550 kHz night pattern consisted of 5 towers and was difficult and expensive to maintain. KQWB was granted a construction permit for 10 KW day and 1 KW night (both non-directional) on 1660 kHz, and the station officially made the switch in September 2000.
The easy listening format was switched to a full-time talk format in 2003 as "Talk Radio 1660", with the lineup made up of mostly syndicated conservative talk programming, as well as CNN News Radio. The Ed Schultz Show was added to the lineup in 2006, after being removed from KFGO.
1660 ESPN (2007-2012)
On April 23, 2007, the station returned to an all-sports format, this time affiliating with ESPN, and adopting the name "1660 ESPN". In addition to ESPN programming the station carried the "Sports Talk with Joe (Soucheray) and Pat (Reusse)", "Garage Logic", and "Saturday Sports Talk" programs from its Twin Cities sister-ESPN affiliate KSTP. When CNN Radio shut down on April 1, 2012, KQWB replaced it with NBC Radio
True Oldies 1660 (2012-2014)
On April 20, 2012 at 6 PM, KQWB dropped ESPN for the The True Oldies Channel, "dedicated to honoring the greatest Rock & Roll music ever recorded." True Oldies 1660 continued to cover Concordia and Moorhead High School football, basketball, and hockey games during the school year. In September 2013, Radio FM Media began to operate KZDR-FM through a JSA with Mediactive, LLC and launched as "92.7 The Drive" with a classic hits format that, in a way, competed with True Oldies 1660. This was a non-issue, however, as other plans were in store for KQWB.
Willie @ 1660
On April 21, 2014, at Noon, after playing "Take a Chance" by ABBA, KQWB flipped from True Oldies to a Classic Country format under the moniker "Willie 1660". The first song on "Willie" was "Mama Don't Let Your Babies Grow Up to be Cowboys" by Willie Nelson. The station is jukebox style, with core artists including George Strait, Willie Nelson, Dolly Parton, Waylon Jennings, Garth Brooks, and Kenny Rogers.
In May 1999, Triad Broadcasting reached a deal to acquire this station (along with KVOX-FM, KQWB-FM, KLTA, and KPFX from brothers Jim and Tom Ingstad as part of a twelve-station deal valued at a reported $37.8 million.
On November 30, 2012, Triad Broadcasting signed a Definitive Agreement to sell all 32 of their stations to Larry Wilson's L&L Broadcasting for $21 Million. Upon completion of the sale on May 1, 2013, L&L in turn sold the Fargo stations to Jim Ingstad, who had just sold his competing cluster to Midwest Communications. An LMA (Local Marketing Agreement) was place so Ingstad could take immediate control of the stations, and the sale became final July 2nd, 2013. The sale was worth $9.5 million. 
- Persons, M.W. (2002-11-09). "An AM Expanded-Band Success Story in Fargo". M.W. Persons.
- Ellis, Jon (2007-04-20). "April 2007 news". Northpine Broadcasting News.
- Holmes, Alisa (1999-05-24). "Changing Hands". Broadcasting & Cable.
- "Triad Sells To Larry Wilson's L&L". All Access. 2012-12-03.
- "Shuffle puts former KFGO owner in charge of longtime competitors". Fargo Forum. 2013-05-02.
- Query the FCC's AM station database for KQWB
- Radio-Locator Information on KQWB
- Query Nielsen Audio's AM station database for KQWB