|City of license||KRCD: Inglewood
KRCV: West Covina
|Broadcast area||KRCD: Los Angeles
KRCV: Riverside-San Bernardino
|Frequency||KRCD: 103.9 (MHz)
KRCV: 98.3 (MHz)
|First air date||KRCD: 1959
|ERP||KRCD: 4,100 watts
KRCV: 6,000 watts
|HAAT||KRCD: 118 meters
KRCV: 91 meters
|Callsign meaning||KRCD: ReCuerDo (station name)
KRCV: ReCuerdo West CoVina
|Sister stations||KLVE, KSCA, KTNQ|
|Webcast||Listen Live (via iHeartRadio)|
KRCV & KRCD air a Spanish-language oldies music format branded as "Recuerdo".
The stations' have studios located on Center Drive (near I-405) in west Los Angeles. KRCD's transmitter is based on a site in the Kenneth Hahn State Recreation Area in Baldwin Hills, while KRCV's transmitter is based in Pomona.
The very first programming on this 103.9FM was in 1961. In those days FM was in its infancy and most people did not have FM in their autos. When Al Williams's KTYM AM was purchased the KTYM-FM was thrown in for free.
The Operations Manager was Charles (Chuck) Johnson and the Program Director was Lonnie Cook, they constituted the only paid staff. The station airtime was brokered with the exception of the shows hosted by these two. Cook hailed from Kansas City, Kansas, and Johnson had been a celebrated DJ at KPRS in Kansas City, MO.
The format was R&B, Doo Wop, and Blues and its programs included one hosted by Floyd Ray, the owner of the first all Black Los Angeles Record Distributor and former big band leader. An in studio picture of all of the DJ's can be found at http://www.classmates.com/photos/album/viewcommunityId=12163221&communityType=3&albumId=20966671 The operation endured for 3 years.
For the next three and a half decades 103.9, later with the new call letters KACE, played urban contemporary music. It became one of the premiere stations for African Americans in the Los Angeles area. The station was owned by former Green Bay Packers defensive end Willie Davis and his wife Ann. Some of the air personalities included Steve Woods(deceased), Lawrence Tanter, Pam Wells, Lisa Lipps, Ken Taylor, Hamilton Cloud, E.Z. Wiggins, Karla with a K, Antoinette Russell, Mike Mann, and Rico Reed. News and Public Affairs personalities included Ron Dungee, Sam Putney, Mark Whitlock, Isidra Person-Lynn and Kevin A. Ross. For a three-year period, between 1988–90, the station featured a nightclub formatted music "mix" show six days a week, with Southern California club DJ Elvin Bridges. In addition to being an on-air personality, Bridges created and produced his own Mon-Fri weekday music mix show that aired during the afternoon rush hour he coined "Bumper To Bumper - In The Mix with Elvin Bridges;" plus a weekly three hour Saturday night party music mix show. Let's Talk, Speak Out, Sunday Morning Live and The People's Connection were popular community affairs talk shows. Production director Mark Drummond was also assistant program director during the Cox Years (see below), and later worked on the production staffs at KFI, KRBV, and KJLL.
It briefly experimented with a hip hop/R&B format in 1993 as V103.9, and would add an Inland Empire simulcast, KAEV. However, in October of that same year Davis' company, capitalizing on the political and social backlash against hip-hop music, announced an outright prohibition of the words "bitch," "ho," and "nigger" on air and shifted to an "Positive Urban" format. However, this lowered ratings significantly and Davis soon flipped KACE to urban oldies and flipped KAEV to modern rock as KCXX, thereby ending the simulcast. (Another local station, KPWR, also banned the words, but did not change the format.) KACE was sold to Cox Radio, then also the owner of KFI-AM and KOST-FM in 1994.
This station was long known as KBOB-FM and had easy listening and adult contemporary formats for most of its run as a San Gabriel Valley-based station. In the mid-1990s, it picked up a unique rock en español format and became KRTO, "El Ritmo." Shortly after Cox bought KACE, it added to fill in some blank spots in KACE's signal.
In 1999, the stations added The Tom Joyner Morning Show but ratings remained low. In 2000, Cox traded KOST and KFI to AMFM (now part of Clear Channel Communications) for some stations in Atlanta. KACE/KRTO were sold to Hispanic Broadcasting Company (now owned by Univision Communications). From 2006 - 2008 Radio One's 100.3 The Beat changed to a format similar to Davis' old V103.9, in KRBV (V100).
- Official Website
- Query the FCC's FM station database for KRCD
- Radio-Locator information on KRCD
- Query Nielsen Audio's FM station database for KRCD
- Query the FCC's FM station database for KRCV
- Radio-Locator information on KRCV
- Query Nielsen Audio's FM station database for KRCV