|Branding||Univision 27 (general)
Noticias Univision Nevada (newscasts)
|Channels||Digital: 26 (UHF)
Virtual: 27 (PSIP)
|Subchannels||27.1 Univision HD (1080i)
27.2 The CW SD (480i)
(via The CW Plus)
27.3 UniMás SD (480i)
|Owner||Entravision Communications Corporation
(Entravision Holdings, LLC)
|First air date||October 8, 1986|
|Call letters' meaning||RENo|
|Former channel number(s)||Analog:
27 (UHF, 1986-2009)
|Former affiliations||Univision (1986-1994)
The WB (1995-2000, 2002-2006)
Pax TV (1998-2002, secondary until 2000)
The CW (2006-2009)
|Transmitter power||1000 kW|
KREN-TV is a full-service television station in Reno, Nevada, broadcasting locally in digital on UHF channel 26. It is an affiliate of Univision. It rebroadcasts its two low-power sister stations—Class A digital The CW Plus affiliate KRNS-CD (Channel 46) on digital subchannel 27.2 and analog UniMás affiliate KNVV-LP (Channel 41) on digital subchannel 27.3. Founded March 1, 1982, the station is owned by Entravision Communications of Santa Monica, California. Until April 16, 2010, KREN-TV was rebroadcast in Susanville, California on KREN-LP, UHF channel 29. Entravision fully returned the KREN-LP license to the Federal Communications Commission in April 2011, and the KREN-LP call sign was deleted on the 27th of that month.
KREN's sister station in Reno was KAZR-CA (now KRNS-CD), which was a TuVision Spanish language affiliate. Both stations were housed in a 8,500 sq ft (790 m2) glass-walled facility at the Meadowood Mall in south Reno until 2008 when Entravision bought the signals for KAZR and KREN. The remaining staff were laid off September 25, 2008.
The station first signed on in October 1986 as a Univision affiliate owned by the Sainte Broadcasting Group, a company that was partially related to the present-day Sainte Partners II, L.P. Pappas Telecasting Companies acquired the station at the end of 1994 and converted it to an English-language general entertainment station, taking The WB affiliation when that network launched on January 11, 1995. When Paxson Communications launched Pax TV in 1998, KREN took on a secondary affiliation with that network. In 2000, KREN lost the WB affiliation to the newly launched cable-only The WB 100+ channel known by the fictitious call letters KWBV ("WB6"). In 2002, the WB affiliation was moved back to KREN, effectively merging the two channels since KREN then took over the channel 6 position on cable. What is now ION Television currently has no affiliate in Reno. The cable channel 6 position is now used by KRNS-CD.
When The WB merged with UPN to create The CW Television Network in 2006, KREN became one of the charter affiliates of that network, with most of its programming provided by The CW Plus. On May 10, 2008, 13 of Pappas' stations, including KREN-TV and KAZR-CA, filed for Chapter 11 Bankruptcy protection. Pappas cited "the extremely difficult business climate for television stations across the country" in papers filed with the U.S. Bankruptcy Court in Wilmington, Delaware. The company reported in court filings that it has more than $536 million in debt and $460 million in assets. Problems that led to bankruptcy included poor performance of The CW network, its now-former involvement with Azteca America, and preparations for the 2009 analog shutdown. 
On September 17, 2008 bankruptcy trustee E. Roger Williams put KREN under contract to Entravision Communications for $4 million, which doubled as a minimum bid for the station as it went up for auction in late October.  Since that time, there were no suitable bids for either KREN or KAZR-CA, and Entravision officially assumed ownership on April 1, 2009. On that day Entravision moved Univision programming from KNVV-LP back to KREN's main channel while it moved The CW to what was then KAZR-CA (now KRNS-CD), thus displacing that station's former TuVision affiliation. That station had been rebroadcast on KREN's second digital subchannel for some time before the sale to Entravision was finalized (and this arrangement continues to this day under Entravision). The affiliation switch effectively returned KREN to its Spanish-language roots. Around August 2009 KREN began to rebroadcast KNVV-LP (which became a TeleFutura [now UniMás] affiliate after the main KREN channel took over the Univision affiliation) on a new third subchannel.
During Pappas' ownership, KREN's main digital signal was broadcast in 1080i HDTV with a 16:9 aspect ratio. However, when Entravision took over the primary KREN digital signal reverted to 480i SDTV with a 4:3 aspect ratio as all programs which aired on Univision at the time were still produced entirely in that format (and many such programs were produced in studios which still used analog video equipment rather than digital video equipment). However, as Univision transitioned to HD programming in 2010, KREN's signal remained in 4:3 SD until the spring of 2010 when the station's main signal was upgraded back to 1080i transmissions.
On December 27, 2006 KREN launched a one hour newscast at 10 p.m., the first HD newscast on a CW station, as well as Reno's only primetime local newscast. The station adopted the "Videojournalist" model of news gathering whereby the reporter is also the photographer and editor. On June 1, 2007 KREN severed its ties with local ABC affiliate KOLO-TV, which originally produced a 10PM newscast for KREN.
Weekend 10 p.m. shows were launched in late 2007.
In January 2008, all KREN newscasts were scaled back to 30 minutes, instead of the previous 1 hour. Weekend KAZR Spanish language newscasts were canceled, but the weekday KAZR news shows remained an hour long.
On March 11, 2008, KREN and KAZR cancelled all newscasts, and dismissed the entire news staff. Pappas Telecasting cited low advertising revenue as the reason for the cancellation.
After Entravision took over in April 2009, a local Spanish-language newscast was initially expected to return to KREN. However, in October 2009, KREN began carrying the 6pm and 11pm newscasts of Las Vegas sister station KINC, with Reno-specific inserts produced by reporter Anya Archinga and videojournalist Enrique Chiabra.