KROM

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KROM
KROM logo.jpg
City of license San Antonio, Texas
Broadcast area San Antonio area
Branding Estereo Latino 92.9
Frequency 92.9 MHz
First air date 1947
Format Regional Mexican
Audience share 3.4, #11 (Fa'07, R&R[1])
ERP 45,000 watts
HAAT 412.0 meters
Class C1
Facility ID 67071
Transmitter coordinates 29°16′29.00″N 98°15′52.00″W / 29.2747222°N 98.2644444°W / 29.2747222; -98.2644444
Former callsigns KITY (1947-1990)
KSRR-FM (1990-1993)
Owner Univision
Sister stations KGSX
KBBT
KXTN
KCOR
KWEX-TV
KNIC-TV
Website 929estereolatino.com

KROM is a Regional Mexican radio station in San Antonio, Texas, broadcasting at 92.9 FM. It is owned by Univision Radio. Its studios are located in Northwest San Antonio, and the transmitter site is in Elmendorf, Texas.

Prior to the current format, the station was a Rhythmic Contemporary Hit Radio station known as KITY, or Power 93 until 1990.

From 1990 to 1995, this station went through a number of format changes. It was English-language adult contemporary KSRR, "Star 93." Owned by Booth American's West Coast division, Genesis Broadcasting, all of Booth's Texas stations were divested when Booth merged with Broadcast Alchemy to form Secret Communications.Tichenor Media bought KSRR for $3.8 million and flipped formats from an English-language Adult Contemporary format to a Spanish-language Adult Contemporary format known as KSRR, Exitos en Español 92.9FM, then La Romantica FM 93 before it began "Estereo Latino." in 1995. The current KROM calls comes from its days as La Romantica.

History of 92.9 FM[edit]

1947-1972 Signed on as KITY-FM 92.9 as KITY 92.9 FM Stereo service would soon follow the station would have a MOR Format. FM stations that first broadcast were often this type of format.

1973 KITY "Country KITY FM Radio 92.9" playing Modern Country

1974-1979 KITY would have an Adult Contemporary format as "KITY Music FM Stereo 92"

1979-1986 KITY 92.9 FM Stereo as a Contemporary music format.

1986-8/26/1990 KITY would have the same format but add the "Power" moniker.

8/26/1990-3/27/1993 Power 93 KITY would change calls to KSRR as "Star 93" and go back to an Adult Contemporary format.

3/27/1993-08/1993 KSRR would become "Exitos in Espanol KSRR FM 92.9" the station's new format would be Spanish Adult Contemporary

08/1993-06/1995 KSRR would change call letters to KROM and the format would shift toward Spanish love songs as "La Romantica FM 93"

06/1995-Today KROM would make the flip to "Estereo Latino" with a Regional Mexican format.

References[edit]

  1. ^ "San Antonio Market Ratings". Radio and Records. 

External links[edit]