KSCA
| City of license | Glendale, California |
|---|---|
| Broadcast area | Greater Los Angeles |
| Branding | LA 101.9 |
| Frequency | 101.9 MHz (also on HD Radio) |
| First air date | 1973 |
| Format | Regional Mexican HD2: Spanish Oldies |
| ERP | 4,800 watts |
| HAAT | 863 meters |
| Class | B |
| Facility ID | 24548 |
| Callsign meaning | Southern CAlifornia |
| Owner | Univision Radio |
| Webcast | Listen Live |
| Website | KSCA Online |
KSCA is a commercial radio station in Glendale, California, broadcasting to the Los Angeles, California, area on 101.9 FM. As of 2007 KSCA is the most listened to radio station in the Los Angeles Metro Area.[1]
KSCA airs a regional Mexican music format branded as "LA 101.9".
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[edit] History
KUTE 102 was one of Los Angeles' first FM radio stations, going on the air with a very formal Big Band format. During the 1960s, the studios were located on the 32nd floor of Occidental Center, on Hope St., downtown Los Angeles. Here, during the earthquake of 1969, the studios are said to have swayed 6 feet! Its air staff included Mike Parker and William H. Belter. 101.9 later became an R&B station known as KUTE 102 (and was once called "The Quiet Storm", a name that has been parodied by Tim Meadows on Saturday Night Live).
In 1987, it changed call letters to KMPC-FM and played "Full Spectrum Rock", a mixture of classic rock, adult album alternative and progressive rock radio . Many of the DJs who were let go from the defunct KMET that same year could be heard again on this radio station, including Paraquat Kelley, Cynthia Foxx and Jim Ladd. J.J. Jackson, veteran of KLOS throughout the 70s, and one of the original MTV VJs in the early 80s, was program director at this time. In March 1989, KMPC became "The Edge", and later changed its call letters to KEDG and played the same format until May 13, 1989, when the station became KLIT and adopted a soft AC format.
KLIT remained on the air until July 1, 1994, when the station became KSCA, and switched to an adult album alternative ("AAA") format (and also featured the Dr. Demento show). It was known as "Southern California's Album Alternative" and later morphed into "LA's Finest Rock". Mike Morrison joined as Program Director from WXPN/Philadelphia. Nicole Sandler, formerly with KLOS and The Mark & Brian Show, joined for middays. The station later hired Chuck Moshontz, also from KLOS and paired him with Nicole to do mornings. After the first year, Nicole Sandler was promoted to Music Director. Others on the staff included Mimi Chen, Rich Guzman, Terry Gladstone, Anita Gevinson and Merilee Kelly. The KSCA Music Hall hosted live performances by dozens of artists who had their debuts there, and went on to superstardom, including the Dave Matthews Band. This format lasted until February 4, 1997, after new owners bought it and made it the Spanish-language station that it is today.
When the station was sold to Hispanic Broadcasting Corporation (now Univision Radio) in 1997, it was the last station owned by Gene Autry's Golden West Broadcasters.
KSCA's morning host, "Piolín" Sotelo, co-sponsored the massive immigration rally in Los Angeles on March 25, 2006, along with other local radio personalities like KLAX's "El Cucuy" Renán Almendaríz .
[edit] Programming
Other stations in the market have other primary interests; KLAX-FM has their regional Mexican format, and KBUE does not cover the market in full (KBUE/KBUA/KEBN/KRQB broadcasts from four separate Class A transmitters in Long Beach, San Fernando, Garden Grove and San Jacinto that are limited in signal range vs KSCA's Class B).
KSCA launched a Spanish Oldies HD2 subcarrier channel called Recuerdo.
On September 16, 2011 KSCA rebranded from "La Nueva 101.9" to "LA 101.9". [2]
[edit] References
[edit] External links
- LA 101.9 official website
- Query the FCC's FM station database for KSCA
- Radio-Locator information on KSCA
- Query Arbitron's FM station database for KSCA
- Gene Autry's KMPC-FM at SoCalRadioHistory.com
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$2.9 billion 
