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City of license Sutherlin, Oregon
Branding i101
Frequency 100.9 MHz
First air date 1998 (as KAVJ)
Format Contemporary Hit Radio
ERP 3,600 watts
HAAT 262 meters (860 feet)
Class C3
Facility ID 69657
Transmitter coordinates 43°22′19″N 123°21′15″W / 43.37194°N 123.35417°W / 43.37194; -123.35417
Callsign meaning "Score" (previous format)
Former callsigns KAVJ (1997-2008)[1]
Former frequencies 101.1 MHz (1999-2013)
Owner Brooke Communications, Inc.
Sister stations KKMX, KQEN, KRSB-FM, KSKR
Webcast Listen (32 KBPS)
Website 541radio.com

KSKR-FM (100.9 FM) is an American radio station licensed to serve Sutherlin, Oregon, USA. The station, which began broadcasting in 1998, is currently owned by Brooke Communications, Inc.


KSKR-FM broadcasts a contemporary hit radio format branded as "I101".[2] During its time as a sports station, KSKR-FM carried high school football and other local sporting events as a member of the Table Rock Sports Network.[3] KSKR-FM also aired University of Oregon Ducks football, baseball, and men's basketball as a member of the Oregon Sports Network.[4]


This station received its original construction permit from the Federal Communications Commission on August 31, 1995.[5] The new station was assigned the call letters KAVJ by the FCC on June 1, 1997.[1] KAVJ received its license to cover from the FCC on February 25, 1999.[6]

In August 2002, Valentine Coastal Communications, Inc. (Bernie Foster, owner) reached an agreement to sell this station to Brooke Communications, Inc. (Patrick Markham, president) for $650,000.[7] The deal was approved by the FCC on October 21, 2002, and the transaction was consummated on December 16, 2002.[8] At the time of the sale, the station broadcast an oldies music format branded as "101.1 Cool FM".[7]

The oldies format persisted until 2008 when the station became a full-time affiliate of ESPN Radio branded as "The Score". The station was assigned the current KSKR-FM call sign by the Federal Communications Commission on June 7, 2008.[1]

On October 1, 2011, KSKR-FM changed their format from sports (which continues on sister station KSKR (1490 AM in Roseburg, Oregon)) to contemporary hits, branded as "Jelli 101.1".

On June 26, 2014, Jelli announced it would shut down its radio platform on the 29th. That same day, KSKR held an on-air funeral “to say goodbye to a special friend”, as referenced on-air. Afterward, the station continued its CHR format, but without any imaging except for the top-of-the-hour station ID, which it ran until the following day, when it changed its name to i101, continuing to promote their music as being chosen online by listeners.


  1. ^ a b c "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "Station Information Profile". Arbitron. 
  3. ^ "Radio Station Affiliates". Table Rock Sports Prep Radio Guide 2008. Retrieved April 9, 2009. [dead link]
  4. ^ "OSB Radio Affiliates". GoDucks.com - The University of Oregon Official Athletics Site. Retrieved April 14, 2009. 
  5. ^ "Application Search Details (BPH-19911003MB)". FCC Media Bureau. August 31, 1995. 
  6. ^ "Application Search Details (BLH-19981119KE)". FCC Media Bureau. February 25, 1999. 
  7. ^ a b "Changing Hands - 2002-09-23". Broadcasting & Cable. September 22, 2002. 
  8. ^ "Application Search Details (BALH-20020829AAO)". FCC Media Bureau. December 16, 2002. 

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